Transformation Archives

Find out what you missed and relive the highlights of previous Transformation conferences in this section.

At Transformation, leaders from technology, media, advertising and marketing come together to discuss and debate issues, insights and ideas.

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4A’s Transformation | Monday April 3, 2017 — Meet the New 4A’s CEO, Marla Kaplowitz

Marketing & Communications

Marla Kaplowitz, who spent the past five years as CEO of MEC North America, will become president and CEO of the 4A’s on May 8, following the nine-and-a-half-year tenure of current leader Nancy Hill. View her introductory remarks.

4A’s Transformation | Monday April 3, 2017 — Farewell Address From 4A’s CEO Nancy Hill

Marketing & Communications

Transformation 2017 opened with a farewell address from the 4A’s Nancy Hill. View her remarks on the triumphs and challenges during her tenure.

4A’s MPF | Sunday April 2, 2017 — Leveraging Data and Analytics

Moderator: Susan Noonan, Executive Director of Media and Analytics, Butler, Shine, Stern & Partners

4A’s MPF | Sunday April 2, 2017 — The Power of Pricing Options

Moderator: Tim Williams, Founding Partner, Ignition Consulting Group

4A’s MPF | Sunday April 2, 2017 — Creative Directors: Leading by Great Example

Moderator: Jennifer Putnam, CCO, Allen & Gerritsen

4A’s MPF | Sunday April 2, 2017 — Innovation Labs

Moderator: Chick Foxgrover, Chief Digital Officer, 4A’s