Transformation Archives

Find out what you missed and relive the highlights of previous Transformation conferences in this section.

At Transformation, leaders from technology, media, advertising and marketing come together to discuss and debate issues, insights and ideas.

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In Case You Missed It – April 2017

Marketing & Communications

In case you missed it in April, Nominate the Advertising 100, 4A’s Transformation Video Sessions, “Behind the Scenes” with Shelly Lazarus of Ogilvy & Mather & more.

4A’s Transformation | Monday April 3, 2017 — 4A’s Board Chair: A Tribute to Nancy Hill


Following Nancy’s Hill’s farewell address, Bill Koenigsberg, Founder & CEO, Horizon Media & Monday’s co-host, introduces a tribute to her and highlights the accomplishments during her tenure.

4A’s Transformation | Wednesday 5th, 2017 — Introduction


Al Benoit, Industry Education Liaison, 4A’s, and Felicia Geiger, 4A’s Resolve Consultant, welcome attendees to the final day of Transformation.

4A’s Transformation | Tuesday April 4, 2017 — Media Company Innovations


A media company panel focusing on new solutions surrounding data content, investments, & new products.

4A’s Transformation | Tuesday April 4, 2017 — Research & Measurement – Priorities & Issues


This panel discussion explores how the industry is meeting and failing to meet the challenge of measuring audience, exposure and ROI impact of advertising and marketing today.

4A’s Transformation | Tuesday April 4, 2017 — Programmatic – Driving Business Results


A provocative discussion with agency programmatic executives and a leading demand side platform, sharing cases that demonstrate how programmatic delivers business results for marketers.