Transformation Archive

At Transformation, leaders from technology, media, advertising and marketing come together to discuss and debate issues, insights and ideas.

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LOOKING AHEAD FOR 100 YEARS
Join us in Los Angeles on April 2-5, 2017.

Management Practitioners Forum (MPF)

The 4A’s conference opening forum includes mission-critical topics and speakers who share practical solutions in a forum environment that encourages open discussion. This is a full-day event for 4A’s members only.

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In Case You Missed It – February 2017

Marketing & Communications

In case you missed it in February, Marla Kaplowitz Named New 4A’s CEO, Cybersecurity, “See It & Be It” Millennium Integrated Marketing’s Linda Fanaras & more.

Advertising Industry to Gather in Los Angeles for 4A’s Transformation Conference and to Celebrate Association’s 100th Anniversary

Marketing & Communications

The 4A’s will host its annual Transformation conference beginning on April 3 at the JW Marriott in Los Angeles. A must-attend advertising industry event, Transformation is recognized as a world-class production where thought leaders, visionaries and C-level executives from various disciplines within the marketing, media and agency businesses come together to share knowledge, insights, experiences and success stories.

2017 ReSolve in Los Angeles

ReSolve is a one-day think tank bringing together young professionals with two to six years of experience and from all disciplines—account, creative, planning, media, insights, etc—to solve a real-world problem. ReSolve will be held at our flagship Transformation in Los Angeles.

Video: Highlights of Transformation 2016

View a quick and exciting synopsis of Transformation 2016.