About Day Three

The final day of Transformation centered on ReSolve, a one-day think tank that brings together young professionals to solve a real-world problem. Ashlan Gorse Cousteau, Co-host, Travel Channel’s Caribbean Pirate Gold, extolled the virtues and responsibility of issue-conscious content creation and set the stage for the Empowering the Future of Our Industry session and ReSolve’s exuberant young professionals.

GS&P’s Cassi Norman, Kate Baynham, and Hanna Wittmark presented an inspirational case study, “I Am A Witness: Bully Prevention” and Evin Shutt and Matt Jarvis continued the conversation on 72andSunny’s brand citizenship initiative and shared actionable ways we can all help create an industry that is as diverse as the world we live in. The sessions culminated in the announcement of ReSolve’s 2017 winning team, Team New Wave and their campaign concept that presumes that humans and the ocean are in a toxic relationship, and they need to start “talking.”

Available Recorded Sessions

4A’s Transformation | Wednesday April 5th, 2017 — Introduction
Al Benoit, Industry Education Liaison, 4A’s and Felicia Geiger, 4A’s Resolve Consultant

4A’s Transformation | Wednesday April 5th, 2017 — ReSolve Challenge – Life Below Water
Ashlan Gorse Cousteau, Co-host, Travel Channel’s Caribbean Pirate Gold

4A’s Transformation | Wednesday April 5th, 2017 — Empowering the Future of Our Industry
Hear from the teams that participated in the 4A’s ReSolve, a one-day think tank that brings together young professionals to solve a real-world problem.

4A’s Transformation | Wednesday April 5th, 2017 — Case Study:  “I Am A Witness” Bully Prevention
Cassi Norman, Account Director, GS&P; Kate Baynham, Copywriter, GS&P; and Hanna Wittmark, Art Director, GS&P

4A’s Transformation | Wednesday April 5th, 2017 — Less Talk. More Action.
Matt Jarvis, Chief Executive Officer/Partner, 72andSunny and Evin Shutt, Chief Operating Officer/Partner, 72andSunny

4A’s Transformation | Wednesday April 5th, 2017 — ReSolve Challenge – Winner Announcement
Daniel Wilkins, Executive Director, PVBLIC Foundation

Photos From Day Three