Insights

Singing in the shower. Playing Candy Crush on the bus. In the middle of a conference call.
Inspiration doesn’t just happen. You’ve got to feed your brain.

And we’ve got some amazing chefs.

Our Research team is the best in the business. In addition to posting the latest and greatest advertising data on our site, they serve up customized reports to our members on everything from a breakdown of digital ad spending to the Millennial obsession with craft beer. So give them a call and savor some artisanal brain-food.

Bon appétit!

Hot Topics

4A’s Research Insights Newsletter

Prepared by 4A’s Research Services, this popular monthly newsletter provides 4A’s members with valuable insights and industry information, with a particular focus on market trends and data.

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Whitepapers

The 4A’s produces or co-produces whitepapers, surveys, studies and reports on a broad variety of subjects. Our Research Services team also shares a great deal of market research and related materials of interest to agency teams.

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Currency Outlook: March 2017

Tempus shares its latest global currency outlook with information on economic conditions in the US, the Euro-zone, and other markets around the world.

Living Social: Examining the Relationship Between TV + Social Media

Research Services

The VAB examines social media usage, social TV trends, and how users interact with television by device, gender, age, and day in this report.

Digital Democracy Survey

Research Services

Deloitte gives a multi-generational view of consumer technology, media, and telecom trends. Evolving viewing behaviors, attitudes towards advertising, usage of ad-blocking software, social media habits, and more are covered in this year’s report.

Lights, Camera, Call to Action! The Driving Forces Behind Cinema Advertising

Research Services

The VAB examines the movie industry and impact of cinema advertising.

Link for Video: Evaluating the Power of Video Across Contexts Using Neuroscience, Behavioral and Survey Measures

Research Services

Kantar Millward Brown talks about evaluating the potential of a video across TV and digital platforms, and how to optimize content for each context in this global report.

The New Faces of Gaming

Research Services

Ipsos suggests that a typical gamer in Europe may not exist. Their survey reveals that older generations are increasingly engaged in gaming. Forty-six percent of 35-44 year olds reported they play some kind of games, while 27% of 45-64 year olds reported the same.

European Perceptions of Climate Change

Research Services

Cardiff University shares topline findings from its study on the public perception of climate change in France, Germany, Norway and the UK. Learn how perceptions and concerns vary by country, along with their beliefs in scientific solutions, national policies, and energy strategies.

What Shoppers Really Want: Latest Omnichannel Strategies

Research Services

Ipsos surveyed Internet users in the UK, France, and Germany on the topic of omnichannel shopping for fashion and shoes, electronic devices, beauty and cosmetics, food, and travel. Find out the results in this white paper, plus get recommendations for successful omnichannel strategies.

Programmatic Advertising: The Impact on Brand and Delivery Metrics and What Advertisers Can Do to Maximize Returns

comScore and Kantar Millward Brown report that programmatic online advertising is performing well in areas such as purchase intent, but lacking in awareness and brand-building associations. Check out this global report for their four recommendations on ways to improve return on programmatic campaigns.

Unleashing the Internet in the Caribbean

Research Services

This Internet Society report examines the current Internet usage in the Caribbean, barriers to better access in the region, and recommendations on managing challenges and capitalizing on opportunities.

State of Performance Marketing

Research Services

Adroll uncovers how marketers coordinate various different channels and technologies to achieve their goals in this annual report.

Advertising Attention Research: Video Ads and Viewer Attention

Research Services

Learn the differences in attention to TV advertising and YouTube mobile advertising and the impact TV ads and YouTube mobile ads have on brand metrics in this report from Google and Ipsos.

The Infinite Dial

Research Services

Edison Research reveals results of its annual survey of America’s digital media habits, broken out by age group.

What Happens Next: How to Reverse the Rising Tide of Ad Fraud

Research Services

The&Partnership, m/SIX, and Adloox research the real scale and cost of ad fraud, discovering it’s much more prevalent than previously thought.

Economic Value of the Advertising-Supported Internet Ecosystem

Research Services

The IAB tracks the contribution advertising has made to the Internet ecosystem.