Insights

Singing in the shower. Playing Candy Crush on the bus. In the middle of a conference call.
Inspiration doesn’t just happen. You’ve got to feed your brain.

And we’ve got some amazing chefs.

Our Research team is the best in the business. In addition to posting the latest and greatest advertising data on our site, they serve up customized reports to our members on everything from a breakdown of digital ad spending to the Millennial obsession with craft beer. So give them a call and savor some artisanal brain-food.

Bon appétit!

Hot Topics

4A’s Research Insights Newsletter

Prepared by 4A’s Research Services, this popular monthly newsletter provides 4A’s members with valuable insights and industry information, with a particular focus on market trends and data.

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Whitepapers

The 4A’s produces or co-produces whitepapers, surveys, studies and reports on a broad variety of subjects. Our Research Services team also shares a great deal of market research and related materials of interest to agency teams.

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School’s Back in Session! Back-to-School Campaign Trends and Tips

Research Services

MediaMath shares tips and advertiser trends to help optimize media efforts and drive better outcomes for your back-to-school campaigns.

IAB Podcast Ad Revenue Study: An Analysis of the Largest Players in the Podcasting Industry

Research Services

IAB reveals that U.S. podcast ad revenues are expected to reach +$220 million in 2017, an increase of 85% over 2016. Check out more results in IAB’s first ever podcast advertising revenue study, which includes stats by delivery mechanism, ad mechanism, and campaign type.

Social Media Behavior

Ypulse shares insights into the mobile and social media habits of Millennials.

Digital Usage Trend Report

Research Services

IAB looks at consumer usage patterns of desktop and mobile sites, apps, and videos, as well as digital and mobile ad revenue for 2016.

Under-Vacationed America: An Analysis of States and Cities that Need to Take a Day

Research Services

Discover which U.S. states and cities have the most unused vacation days and who uses them all in this report from Project: Time Off.

Beverage Alcohol Media Report

Research Services

Nielsen examines the US media habits of legal drinking age adults and identifies some of the top performing TV alcohol ads.

The State of the Nation’s Housing 2017

Research Services

The Joint Center for Housing Studies of Harvard University’s annual report assesses the state of the rental and homeownership markets, the economic and demographic trends driving housing demand, the state of mortgage market, and challenges in housing affordability.

U.S. Travel Answer Sheet

Research Services

This one page fact sheet from the U.S. Travel Association is all you need for a quick overview of the travel industry.

Pockets of Growth

Research Services

Neilsen explores the growth of premium products in Latin America with information on consumer behavior, generational differences, and purchase habits.

Advertising Expenditure Forecasts-June 2017

Zenith’s latest predictions indicate global ad spend will grow by 4.2% in 2017, reaching $559 billion by the end of the year.

U.S. Trust Insights on Wealth and Worth

Research Services

U.S. Trust explores the attitudes, behaviors, goals, and needs of high-net-worth and ultra-high-net-worth Americans in this annual study.

Global Wealth 2017: Transforming the Client Experience

Research Services

BCG Perspectives provides an overview of the global wealth management industry, including wealth management benchmarks.

Mobile Identity Guide for Marketers

Research Services

This best practice guide from the IAB highlights the importance of identity management in mobile and cross-screen marketing activities. Learn about hardware and software-based IDs, cookie-based approaches, and advertising IDs, plus get answers to common questions on the topic.

Always On – A Global Perspective of Mobile Consumer Experience

Research Services

This IAB survey of 18 countries looks into mobile use trends with information on time spent on mobile devices, app usage and mobile activities, awareness and engagement with mobile ads, and more.

The Clean Label Influence

Research Services

Learn about the clean label consumer and the terms they look for on food labels and restaurants menus in this Technomic report.