Insights

Singing in the shower. Playing Candy Crush on the bus. In the middle of a conference call.
Inspiration doesn’t just happen. You’ve got to feed your brain.

And we’ve got some amazing chefs.

Our Research team is the best in the business. In addition to posting the latest and greatest advertising data on our site, they serve up customized reports to our members on everything from a breakdown of digital ad spending to the Millennial obsession with craft beer. So give them a call and savor some artisanal brain-food.

Bon appétit!

Hot Topics

4A’s Research Insights Newsletter

Prepared by 4A’s Research Services, this popular monthly newsletter provides 4A’s members with valuable insights and industry information, with a particular focus on market trends and data.

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Whitepapers

The 4A’s produces or co-produces whitepapers, surveys, studies and reports on a broad variety of subjects. Our Research Services team also shares a great deal of market research and related materials of interest to agency teams.

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Hispanic Social Marketing

Research Services

Adam R. Jacobson and HispanicAd review social media marketing and advertising strategies targeting the U.S. Hispanic market with insights from top Hispanic agency and marketer leaders.

4A’s Transformation | Monday April 3, 2017 — What is the Agency of the Future?

Conferences

From small independents, to integrated mid-sized agencies to mega global media players, everyone wants to have the most efficient, successful and innovative agency model for the future. Agencies of different shapes and sizes debate who’s got the winning formula.

4A’s Transformation | Tuesday April 4, 2017 — P&G’S POV

Marketing & Communications

In his keynote, P&G Chief Brand Officer, Marc Pritchard, explores the possible causes of why it’s been so tough between marketers and agencies.

Dynamic Digital Consumers

Research Services

Accenture’s survey of 26,000 people in 26 countries reveals how consumer expectations are changing due to constant connectivity, social media, voice recognition, artificial intelligence, and more. The report also identifies three strategies that companies can use to engage the digital consumer of today.

Pathways to Progress Global Youth Survey 2017: Economic Prospects & Expectations

Research Services

This survey by Ipsos and commissioned by Citi Foundation examines the economic prospects of young people aged 18-24 in 45 cities across 32 countries. Find out the careers they wish to pursue, resources available for employment opportunities, and obstacles they face along the way.

The Road to a Smarter Shelf: Tips to Create a Product Mix Within the New Retail Landscape

Research Services

Nielsen shares strategies to prioritize assortment on the grocery shelf and identify opportunities to engage the shopper.

Essential Facts About the Computer and Video Game Industry

Research Services

Gamer demographics, gaming habits, top video games, purchasing behaviors, interest in VR, and more can be found in this annual report from the Entertainment Software Association (ESA).

Outdoor Recreation Participation Report

Research Services

The Outdoor Foundation reports on the participation of children, teens, and adults, as well as Hispanics, African-Americans, and Asian-Americans in outdoor activities—ranging from running to skateboarding to hunting.

Hispanic Market Guide

Research Services

This guide from the AHAA provides trends, demographics, marketing, and media consumption of the Hispanic consumer. You will also be presented with a list and information on AHAA marketing and communications member companies with a convenient breakout by specialty.

The Well Economy

Research Services

J. Walter Thompson Innovation Group examines trends in health and wellness in this report. See how consumers are evolving, how brands can reach their target audiences, and what’s ahead in this space. Topics discussed include health statistics by gender and generation, lifestyle trends, healthcare landscape, transparency in wellness branding, and much more.

State-by-State Look at Public Health Funding and Key Health Facts

Research Services

Trust for America’s Health studies the importance of public health funding, rising health epidemics across America, and makes recommendations for curbing them in this annual report.

NADA Data 2016

Research Services

NADA’s annual financial profile of new-car dealerships features state data, profit by department, ad expenditures, and consumer insights.

Accounts in Review: 2017 First Quarter

The 4A’s “Accounts in Review” analysis compiles information on publicly reported account review activity. The description of the “Accounts in Review” analysis and the link to the report covering the first quarter of 2017 is provided here.

Annual Report of the Grocery Industry

Research Services

Progressive Grocer’s annual report surveys retail executives about the state of the retail food industry.

What’s Next in Tech?

Research Services

Nielsen explores emerging technology and its impact on the business landscape in the next five years. Learn about tech adoption, nine trends to know about, and how tech will play out in ten geographical regions around the world.