Check out this report from AARP to learn about tech ownership & usage and online behaviors of Gen X, Baby Boomers, and Seniors.

See how Canadian and American consumers rank the most trusted brands in a variety of categories in BrandSpark’s annual ranking.

Euromonitor has released its top global consumer trends for 2024.

RSW/US highlights marketing trends, challenges, and predictions based on a survey of both marketers and agencies.

Edelman surveys consumers around the world to learn the level of trust they have for business, government, media, and NGOs.

The Ford Motor Company explores societal shifts expected to influence consumers, brands, and the transportation business in the year ahead.

Brand Finance determines the 500 most valuable and strongest brands in the world. Rankings by industry and country are available.

Capgemini examines evolving consumer trends and provides actions brands and retailers can use to better reach consumers.

AI is not new to agencies. Many of the digital tools we interact with every day are powered by various types of AI. Generative AI (GenAI), on the other hand, is relatively new, and the challenges the technology presents are profound. With technology that moves so quickly, tactical advice is likely to change often and […]

Deloitte predicts the top trends that will affect the tech, media, and telecommunications industries in the new year.

Ad trade organization warns brands to create privacy strategies around connected TV By Garett Sloane Connected TV will feel the next wave of privacy crackdowns, as marketers struggle through a maze of data rules regarding tracking consumers while still conducting business as usual. In fact, the ad industry is warning brands in digital TV to privacy-proof their […]

This 2023 4A’s survey report offers insights into salary increases paid to employees across all size member agencies. The data was collected between October and November of 2023, aiming to provide members with reliable and industry-relevant information on salary increase information for 2023 and planned salary increases for 2024. Additionally, the report provides comparisons where […]

Dentsu estimates that global ad expenditures will grow in 2024.

Download the Report. The Opportunity and Challenge The rise of CTV, on-demand streaming and advanced TV offerings present incredible opportunities for advertisers. They are accompanied by privacy-forward regulations and platform policies that have arisen to address consumers’ demands for privacy. When it comes to embracing the latest television advertising offerings, businesses can proactively mitigate the […]

The 4A’s 2023 Employee Compensation Survey Report (a.k.a. Salary Survey) is now available. Request to Purchase PDF Report + Digital Dashboard ($875) Request to Purchase PDF Report Only ($675) This 2023 Employee Compensation Survey Report provides 4A’s member agencies reliable and statistically relevant salary comparables by market. The study reports information on base salaries and […]