Leadership

Enabling your team. Heading the charge. Fostering greatness in every project.
Yup, you’re a leader. But you don’t have to go it alone.

Current and future leaders: We have a wide variety of resources to help you and your teams maximize their success.

In addition to white papers, POV’s, and guidance directives, our Management Services group offers individual consultations for members. Call them up and they’ll help you tackle your toughest management challenges.

4A’s Learning & Development offers myriad webinars, workshops, and other educational opportunities across a broad range of topics. From ELP programs to soft skill refreshers, they can help you get the practical experience you crave.

Now, go forth and use your powers for awesome.

Hot Leadership Themes

Transparency

Over the last year transparency, particularly in media buying practices, has become a topic of great interest and debate within the industry. You’ll find all the 4A’s most recent information here.

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Industry Advocacy & Government Relations

The 4A’s Washington, D.C. bureau works continuously to represent and advocate for our industry at all levels of government.

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Women & Diversity

The 4A’s has long been a champion of gender equality and diversity in advertising. From training opportunities to content series and surveys, our efforts continue with renewed focus.

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ELP – Executive Leadership Program

The 4A’s Executive Leadership Program offers new and emerging agency executive leaders the opportunity to hone their leadership skills by experiencing the direct impact of their decisions on the viability of the business.

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4A’s Transformation | Monday April 3, 2017 — What is the Agency of the Future?

Conferences

From small independents, to integrated mid-sized agencies to mega global media players, everyone wants to have the most efficient, successful and innovative agency model for the future. Agencies of different shapes and sizes debate who’s got the winning formula.

WFA Survey of Client Briefing Process

Research Services

The World Federation of Advertisers (WFA) survey found that advertisers feel their briefing process has improved, but agencies don’t agree. Agencies say there needs to be improvement in quality, alignment, clarity and timing.

The State of Agency Business Development

Advertiser Perceptions partnered with the 4A’s to query marketers on the current state of the advertising agency business. 77% of respondents believe the role of lead agency is important. Some highlights from the survey include: Agency search methods Agency selection criteria and decision makers Client relationship preferences Marketer procurement practices Emerging agency trends

Advertisers seek closer relationships with fewer suppliers, finds new ISBA/OLIVER study

Research Services

A survey from the ISBA in the UK revealed that advertisers are increasingly shifting from external agencies to in-house and on-site agencies.

Plannersphere

Research Services

Plannersphere is a wiki for all things relating to account planning, strategy, and insight.

Planning Tools & Hacks

Research Services

This is a collection of links to offbeat tools and blogs for and by planners and strategists.

These 4 Atlanta Agencies United to Promote Diversity and Inclusion in Their Hometown

Third Party Content

Advertising for Change coalition wants to help the city stand out.

This Ad Agency Bucked Industry Trends and Acquired a Consultancy

Third Party Content

Kansas City’s Barkley bought nearby XperienceLab

5 Questions for: John Sampogna of Wondersauce

4A's Member

John Sampogna, Co-CEO and founding partner of Wondersauce shares his thoughts on the challenges and opportunities facing agencies.

The CMO Survey

Research Services

Duke’s semi-annual survey of top marketers tracks marketing analytics, B2B and B2C marketing spending plans, the challenges of social media, marketing organization, average marketer tenure, and more.

5 Questions for: Rick Eiserman of Engine Group

4A's Member

We’re asking member-agency leaders to answer the same five questions about the state of the ad industry in our 5 Questions for … series. Here Rick Eiserman, North American CEO of global marketing services network Engine Group shares his views.

Future of Agencies: Data Management and Customer Experience

Research Services

Forrester Research released two Adobe commissioned reports that found marketers feel agencies need to expand their capabilities in experience design and data management. Studies may be downloaded here.

5 Questions for: Peter Mitchell, President of SFW

4A's Member

What does the future hold for SFW and the ad industry? Just ask Peter Mitchell.

5 Questions for Wunderman Health’s Deborah Furey

4A's Member

  The 4A’s is asking business gurus to answer five important questions affecting the industry. Here, Deborah Furey, Senior Vice President of Strategy & Analytics for Wunderman Health, takes her turn providing the answers What’s the biggest challenge or opportunity facing the ad industry right now? Share of customers’ and consumers’ minds. In this arena, personal is […]

This is Adland ’17: Gender and Ethnicity

Research Services

This is the second survey by Campaign and the IPA on gender and ethnicity in UK advertising agencies.