As a follow-up to the ANA/4A’s Agency Search Simplification Report, both organizations felt it would be beneficial for clients and agencies to understand the actual costs involved in the agency review/pitch process. Agencies historically devote significant resources into the pursuit of new business and to the defense of an existing account when it is put […]

GLAAD releases the first annul report on the state of LGBTQ representation in advertising and marketing.

Updated monthly, R3’s New Business League reports highlight the Creative and Media Agency new business activity on an ongoing basis. The PDFs are available for all users to view, while the Excel Summary document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency. New […]

Spencer Stuart’s annual CMO Tenure Study finds that the average tenure for chief marketing officers continues to decrease.

Updated monthly, R3’s New Business League reports highlight the Creative and Media Agency new business activity on an ongoing basis. The PDFs are available for all users to view, while the Excel Summary document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency. New […]

Updated monthly, R3’s New Business League reports highlight the Creative and Media Agency new business activity on an ongoing basis. The PDFs are available for all users to view, while the Excel Summary document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency. New […]

The 4A’s 2022 New Business Activity and Resources Survey Report provides members with relevant new business-related benchmarks and information in aggregate and broken down into five categories by agency size as defined by number of employees.  The information is also broken down by Retainer/Ongoing Relationship (AOR) Reviews vs. Project-Based Reviews.  The reported data reflects 2021 […]

Updated monthly, R3’s New Business League reports highlight the Creative and Media Agency new business activity on an ongoing basis. The PDFs are available for all users to view, while the Excel Summary document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency. New […]

Updated monthly, R3’s New Business League reports highlight the Creative and Media Agency new business activity on an ongoing basis. The PDFs are available for all users to view, while the Excel Summary document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency. New […]

Updated monthly, R3’s New Business League reports highlight the Creative and Media Agency new business activity on an ongoing basis. The PDFs are available for all users to view, while the Excel Summary document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency. New […]

Updated monthly, R3’s New Business League reports highlight the Creative and Media Agency new business activity on an ongoing basis. The PDFs are available for all users to view, while the Excel Summary document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency. New […]

Venkata Bhonagiri of Mindshare provides best practices to transform your agency into a data-driven organization.

New Business is commonly called the ‘life blood’ of an advertising agency, although the strategies and tactics each agency uses to attract new business vary widely. Some agencies focus on relationships with agency search consultants, some on building a solid reputation to help attract inbound inquiries, some on networking events (in-person and virtual), some on […]

KEY TAKEAWAYS In 2021, only 28% of agencies said obtaining new business (compared to the previous year) was harder or a lot harder. In 2022, it’s risen to 43%. 32% of agencies said the number of opportunities for new business increased in 2022. In 2021 it was 51%. The top 3 reasons agencies say it’s […]

RSW/US surveyed agency leaders to learn about their new business efforts, including tools used, top challenges, and more.