4A’s Research partnered with Researchscape to ask B2B decision-makers a wide range of topics.
Sagefrog’s annual survey looks at the strategies and tactics B2B marketing professionals will use in the coming year.
The Content Marketing Institute, MarketingProfs, and BrightSpot examine the content marketing strategies and tactics of B2B marketers.
Activate identifies and evaluates the most important trends for tech and media in the coming year.
Accenture asks C-suite executives on a quarterly basis about the issues and technology that are driving change, how they respond to those changes, and thoughts about the future.
Spiceworks and Aberdeen Strategy & Research surveyed North American and European technology buyers to find out tech budgets and 2024 trends.
Duke’s semi-annual survey collects the opinions of top marketers to predict the future of markets, track marketing spending, and improve the value of marketing in firms and society.
Ipsos reports on business trends & challenges, media habits, and personal finance decisions of senior business executives from around the world.
McKinsey identifies 15 technology trends that matter most of top executive and the companies they lead.
PwC provides trends, ad spending, and forecasts for major media in this global report.
Check out the 2023 winners of the Cannes Lions Awards.
Spencer Stuart’s annual CMO Tenure Study finds that the average tenure for chief marketing officers continues to decrease.
Vidyard outlines the most popular types video when reaching B2B audiences and provides best practices in making them effective.
Chief Marketer presents a comprehensive list of the best brand engagement and activation agencies.
PwC’s annual survey reveals the top opportunities, threats, and challenges of global and American CEOs.