Cut the static. Clear the air. And get your message heard.
Our resources and research can help you find the just-right wavelength.
Learn the differences and similarities of Cord Cutters and Cord Nevers in this article from GfK MRI. TV and video viewing habits, preferred streaming services, and favorite shows are highlighted.
Adam R. Jacobson and HispanicAd review social media marketing and advertising strategies targeting the U.S. Hispanic market with insights from top Hispanic agency and marketer leaders.
A study conducted by IPG Media Lab and YuMe reveals how consumers feel about pre-roll ads compared to other formats.
Real Magnet gives three tips to improve your email subject lines in this infographic.
Real Magnet provides four guidelines in creating personas to improve the impact of email marketing.
Digital Outdoor Campaign Uses Data to Determine the Perfect Place and Time to Try New Belgium Brewing’s Voodoo Ranger
Bloglovin’ surveyed marketing professionals to understand the state of the influencer marketing industry, including its value, how brands work with influencers, tactics used, budgets, and more.
comScore suggests that mobile users have a hierarchy of digital needs that drive their mobile consumption. In this report of usage in nine countries, topics include devices, apps, industries, variations by country, and challenges/opportunities going forward.
The VAB examines social media usage, social TV trends, and how users interact with television by device, gender, age, and day in this report.
Deloitte gives a multi-generational view of consumer technology, media, and telecom trends. Evolving viewing behaviors, attitudes towards advertising, usage of ad-blocking software, social media habits, and more are covered in this year’s report.
comScore focuses on the cross media ecosystem in this report by examining media habits, top sites, top apps, and more in eight categories.
The VAB examines the movie industry and impact of cinema advertising.
Kantar Millward Brown talks about evaluating the potential of a video across TV and digital platforms, and how to optimize content for each context in this global report.
comScore and Kantar Millward Brown report that programmatic online advertising is performing well in areas such as purchase intent, but lacking in awareness and brand-building associations. Check out this global report for their four recommendations on ways to improve return on programmatic campaigns.
This Internet Society report examines the current Internet usage in the Caribbean, barriers to better access in the region, and recommendations on managing challenges and capitalizing on opportunities.