Coming in loud and clear.

Cut the static. Clear the air. And get your message heard.
Our resources and research can help you find the just-right wavelength.

Guide to Influencer Marketing

Research Services

WOMMA shares insights into current industry standards, trends, best practices, and measurement guidelines for influencer marketing. 

FTC Updates Endorsement Guide FAQs and Settles First-Ever Action Against Individual “Influencers”

Management Services

Frankfurt Kurnit Klein+Selz provides updates on the FTC’s guidance for social media endorsements.

Podcast Playbook | A Guide for Marketers

Research Services

The IAB outlines podcasting’s value proposition to advertisers in this playbook.

Advertising Expenditure Forecasts-September 2017

Research Services

Zenith’s latest predictions indicate global ad spend will grow by 4% in 2017, reaching $558 billion by the end of the year. In the U.S., ad spend is expected to stay stable over the next three years, coming in at $190.7 million in 2016 and climbing to $210.6 million in 2019.

Social Media in Food Service

Mintel examines social media usage across the generations and highlights their restaurant online reviews habits and types of food they’d share on Instagram.

The CMO Survey

Research Services

Duke’s semi-annual survey of top marketers tracks marketing analytics, B2B and B2C marketing spending plans, trends in social media and mobile marketing, marketing organization, average marketer tenure, and more.

Quarterly Email Benchmark Report

Research Services

Cheetah Digital discusses email marketing trends, benchmarks, and performance analysis by industry and device. Tips for holiday email campaigns are included.

The 2017 U.S. Mobile App Report

In this annual report, comScore reveals mobile app usage and behavior across generations.

Brand Love and Ad Nausea

Research Services

DEFY Media and TMI Strategy studied teens and young Millennials to understand how they interact with advertising on social media.

News Use Across Social Media Platforms

Research Services

The Pew Research Center examines who gets their news from social media and what platforms they use.

Attitudes to Advertising in Ireland

Find out how consumers in Ireland feel about paid-for and ad-free services, the most effective advertising channels, and ad revenue growth in this Mintel infographic.

Display Benchmarks

Third Party Content

This interactive tool from Google helps agencies evaluate the performance of online advertising campaigns relative to industry norms. Data is updated on a monthly basis and can be filtered by country, industry vertical, ad size, and ad format.

State of the Media: Audio Today 2017 – A Focus on Black & Hispanic Audiences

Research Services

This report from Nielsen profiles black and Hispanic radio users with topics on reach, formats by age, and advertisers.

Moms and Media 2017

Research Services

Learn about the media habits of Moms in this report from Edison Research.

Fashion on Facebook and Instagram From Top to Toe

Research Services

This article from Facebook IQ will help retailers better understand fashion buyers and learn useful words to incorporate into marketing campaigns. The countries studied include UK, France, Spain, Italy, Germany, and the US.