Metrics & Effectiveness

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Link for Video: Evaluating the Power of Video Across Contexts Using Neuroscience, Behavioral and Survey Measures

Research Services

Kantar Millward Brown talks about evaluating the potential of a video across TV and digital platforms, and how to optimize content for each context in this global report.

Programmatic Advertising: The Impact on Brand and Delivery Metrics and What Advertisers Can Do to Maximize Returns

comScore and Kantar Millward Brown report that programmatic online advertising is performing well in areas such as purchase intent, but lacking in awareness and brand-building associations. Check out this global report for their four recommendations on ways to improve return on programmatic campaigns.

Advertising Attention Research: Video Ads and Viewer Attention

Research Services

Learn the differences in attention to TV advertising and YouTube mobile advertising and the impact TV ads and YouTube mobile ads have on brand metrics in this report from Google and Ipsos.

Branded App ROI: Evidence of the Value of Consumer Engagement Via Branded Apps

Research Services

The Spiegel Research Center at Northwestern University examines the value and risks for brands developing mobile apps, as well as how branded apps influence consumer engagement.

Can Big Digital Players Meet P&G’s Measurement Deadline? It’s Far From Certain

4A's Member

P&G wants digital media to get third-party audience measurement accredited by the Media Rating Council

How Brands Can Optimize TV Ads to Drive Product Discovery

Third Party Content

In this Think with Google article, learn how to use TV ads to influence viewers to search for your brand online, plus guidelines on how to make the consumer interactive experience a positive one.

The CMO Survey

Research Services

Duke’s semi-annual survey of top marketers tracks marketing analytics, B2B and B2C marketing spending plans, the challenges of social media, marketing organization, average marketer tenure, and more.

Video Rewind Report: A Recap of Learnings for the Future of Video

Research Services

BBDO gives advice on breakthrough video tactics and research for four key categories.

The Secrets to Higher ROI in Spanish-Language TV

Research Services

Should a brand use ads written in Spanish or English to target the Hispanic market in Spanish-language TV programs? Find out in this report from Nielsen.

White Paper: Current Practices in Attribution and ROI Analysis

This white paper outlines the attribution and cross-platform ROI landscape. It includes a forward-looking discussion of best practices for both advertisers and agencies.

Turbo Charging Your Skippable Pre-Roll Campaign

Research Services

MAGNA and IPG Media Lab examine ad skipping behaviors and the impact of skipped ads and recommends four tactics for optimizing pre-roll ads.

Science of Engagement 2.0

Research Services

BBC shares results of its study on the connection between emotions and campaign metrics.

Facebook Agrees to Measurement Audit

Third Party Content

Facebook sent its top sales executive, Carolyn Everson, to Washington, D.C., to pay a visit to the Association of National Advertisers’ board meeting.

The Global Review of Data-Driven Marketing and Advertising

Research Services

Read this annual global survey of data-driven marketers, advertisers, and publishers from GDMA and Winterberry Group to learn what they’re spending on data-driven marketing and advertising, top performing channels, biggest threats, and more.

The Nielsen Comparable Metrics Report

Research Services

This study from Nielsen aligns metrics and methodologies to display an apples-to-apples view of adults’ media consumption across TV, radio, TV-connected devices, PCs, smartphones and tablets.