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Kantar Millward Brown talks about evaluating the potential of a video across TV and digital platforms, and how to optimize content for each context in this global report.
comScore and Kantar Millward Brown report that programmatic online advertising is performing well in areas such as purchase intent, but lacking in awareness and brand-building associations. Check out this global report for their four recommendations on ways to improve return on programmatic campaigns.
Learn the differences in attention to TV advertising and YouTube mobile advertising and the impact TV ads and YouTube mobile ads have on brand metrics in this report from Google and Ipsos.
The Spiegel Research Center at Northwestern University examines the value and risks for brands developing mobile apps, as well as how branded apps influence consumer engagement.
P&G wants digital media to get third-party audience measurement accredited by the Media Rating Council
In this Think with Google article, learn how to use TV ads to influence viewers to search for your brand online, plus guidelines on how to make the consumer interactive experience a positive one.
Duke’s semi-annual survey of top marketers tracks marketing analytics, B2B and B2C marketing spending plans, the challenges of social media, marketing organization, average marketer tenure, and more.
BBDO gives advice on breakthrough video tactics and research for four key categories.
Should a brand use ads written in Spanish or English to target the Hispanic market in Spanish-language TV programs? Find out in this report from Nielsen.
This white paper outlines the attribution and cross-platform ROI landscape. It includes a forward-looking discussion of best practices for both advertisers and agencies.
MAGNA and IPG Media Lab examine ad skipping behaviors and the impact of skipped ads and recommends four tactics for optimizing pre-roll ads.
BBC shares results of its study on the connection between emotions and campaign metrics.
Facebook sent its top sales executive, Carolyn Everson, to Washington, D.C., to pay a visit to the Association of National Advertisers’ board meeting.
Read this annual global survey of data-driven marketers, advertisers, and publishers from GDMA and Winterberry Group to learn what they’re spending on data-driven marketing and advertising, top performing channels, biggest threats, and more.
This study from Nielsen aligns metrics and methodologies to display an apples-to-apples view of adults’ media consumption across TV, radio, TV-connected devices, PCs, smartphones and tablets.