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A study conducted by IPG Media Lab and YuMe reveals how consumers feel about pre-roll ads compared to other formats.
Real Magnet gives three tips to improve your email subject lines in this infographic.
Real Magnet provides four guidelines in creating personas to improve the impact of email marketing.
MSW●ARS outlines five methods a totally new brand can use to improve its communication, increase the chance its brand name registers with consumers, and persuade consumers to try it.
Foresight Factory and Sensum explore the impact of emotion-based marketing campaigns with the UK automotive sector as an example.
WARC has released its annual list of the top 100 marketing campaigns around the world by tracking 79 effectiveness and strategy competitions. In addition, rankings are provided for the agencies, advertisers, and brands behind the ads.
Kantar Millward Brown talks about evaluating the potential of a video across TV and digital platforms, and how to optimize content for each context in this global report.
comScore and Kantar Millward Brown report that programmatic online advertising is performing well in areas such as purchase intent, but lacking in awareness and brand-building associations. Check out this global report for their four recommendations on ways to improve return on programmatic campaigns.
Learn the differences in attention to TV advertising and YouTube mobile advertising and the impact TV ads and YouTube mobile ads have on brand metrics in this report from Google and Ipsos.
The Spiegel Research Center at Northwestern University examines the value and risks for brands developing mobile apps, as well as how branded apps influence consumer engagement.
P&G wants digital media to get third-party audience measurement accredited by the Media Rating Council
In this Think with Google article, discover how brands can capitalize on the consumer impulse to search for items they have just seen advertised on TV.
Duke’s semi-annual survey of top marketers tracks marketing analytics, B2B and B2C marketing spending plans, the challenges of social media, marketing organization, average marketer tenure, and more.
BBDO gives advice on breakthrough video tactics and research for four key categories.
Should a brand use ads written in Spanish or English to target the Hispanic market in Spanish-language TV programs? Find out in this report from Nielsen.