Central Region

MidwestRegion-052016

Related Resources:
Central Region Board

The 4A’s Central Region includes the following councils:
Chicago
Heartland
Michigan
Northeast Ohio Council
St. Louis
Kansas City
Twin Cities

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What’s Happening in the 4A’s Central Region

Big Lots is All About Joy for the Holidays in New Campaign from OKRP

Big Lots’ new holiday advertising campaign from O’Keefe Reinhard & Paul celebrates the season with the song “Joy to the World.” But it’s not the traditional Christmas carol version you’d expect. It’s the classic-rock anthem made famous by Three Dog Night.

Marian Williams Joins OKRP As Creative Director

O’Keefe Reinhard & Paul is adding to its creative ranks with the hire of award-winning creative director and designer Marian Williams who is joining the agency as Creative Director. Williams is moving to the agency from her own branding and creative studio that she founded 9-years ago.

Hitchcock Fleming & Associates Named Agency of Record for Rinnai America Corporation

hfa will lead strategic planning and campaign development for Rinnai to professional trade and consumer audiences in the United States and Canada.

Fashion Retailer Express, Inc. Selects VML as Agency of Record

VML will lead the strategic consumer journey toward sales and commerce through integrated channel strategies including marketing, paid media, search, analytics and consumer sales optimization.

MBB Agency Lands Heartland Coca-Cola Bottling Company Partnership

Red Friday now has a new significance for the team at MBB Agency. The Leawood-based marketing and advertising agency has been drafted by the Heartland Coca-Cola Bottling Company to design creative assets to support the company’s 2017 Kansas City Chiefs sponsorship.

Six Steps for Getting Gen Z Involved in Philanthropy and Workplace Giving

Even as a 27-year-old, I’m beginning to feel old, realizing my generation — the millennials, born in the 1980s and 1990s — are quickly becoming obsolete. We’re being replaced by the younger, sassier, and even more digitally savvy Generation Z — or Gen Z for short. These are teenagers who will soon enter the workforce, drive consumerism and demand more from every industry.