Western Region

western

The 4A’s Western Region includes the following councils:
Northern California
Southern California

 

 

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What’s Happening in the 4A’s Western Region

BSSP Appoints David Eastman as COO

4A's Member

Leading independent agency Butler, Shine, Stern & Partners announced the hire of David Eastman in the new role of Chief Operating Officer, a move designed to establish the agency’s next generation of leadership and solidify its position as a leading independent agency in the continually evolving marketplace.

First Legacy Lab™ Honors Recognizes Rare Leaders Whose Brands Are Making a Lasting Difference in The World

4A's Member

Patagonia’s Yvon Chouinard and The New Yorker’s David Remnick top the list of 10 remarkable recipients of The Legacy Lab™ Honors, a new award that recognizes rare leaders—founders and refounders of brands that are making a long-term difference in a short-term world.

Phelps Launches Natrol Cognium Multimedia Campaign With Light Touch

4A's Member

The launch ad campaign for Natrol Cognium plays up little everyday lapses that make a memory enhancer useful while mentioning extensive human clinical trials behind product development. Created by Phelps, AOR for Natrol, the campaign strikes a lighthearted contrast in the emerging category, to date dominated by academic ads emphasizing product formulation.

Webinar: Improving Agency Relations with Marketing Procurement – Mary Ann Brennan

Procurement thought leader Mary Ann Brennan (Sr Director Global Procurement, Mattel, and ANA Agency Relations Committee Co-Chair) shares information and suggestions related to improving agency relations with marketing procurement with the 4A’s community, via a complimentary members-only webinar sponsored by the 4A’s Western Region New Business Committee.

Tony Stern Joins Phelps as Chief Creative Officer

4A's Member

Succeeds Hall of Fame Chief Creative Officer Howie Cohen, who is retiring after leading award-and business-winning campaigns for five decades.

Duncan Channon names MJ Deery as Director, Purpose Practice

4A's Member

Award-winning integrated advertising agency makes new hire to build
social purpose practice