Western Region

western

The 4A’s Western Region includes the following councils:
Northern California
Southern California

 

 

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What’s Happening in the 4A’s Western Region

Atom Tickets Launches Its First-Ever National Brand Campaign

Atom Tickets, the social movie ticketing platform, is launching its first-ever national brand campaign designed to celebrate movies and reignite connections among people who share a love of entertainment. The multimedia campaign debuts May 23, just in time for the summer movie season, with a national TV spot featuring actress Anna Faris, directed by blockbuster filmmaker Peter Berg. Deutsch created the comedic campaign that will span TV, Cinema, Radio, Digital, and OOH.

Todd Lefelt Joins Deutsch As EVP, Head of UX In LA

Deutsch today announced the addition of former Huge Managing Director of UX Todd Lefelt to head up the agency’s user experience design department. Lefelt will work across the agency’s roster of clients, overseeing all user design out of the Los Angeles office. He will report directly into Deutsch’s North American Chief Creative Officer, Pete Favat.

Eleven brought us The Lady Factory for International Women’s Day

This year, for International Women’s Day, San Francisco-based ad agency Eleven imagined and hosted their first ever pop-up museum for employees, friends and family called “The Lady Factory”.

New Branding Campaign from Blue Shield of California

With a new tagline, “Never Stop,” Blue Shield of California has launched a new branding campaign from Butler, Shine, Stern & Partners with advertisements using striking black and white imagery that elicit the emotion of the issues we face with healthcare today.

Atom Tickets Names Deutsch Creative Agency of Record

Deutsch today announced that it has been named creative agency of record for Atom Tickets, the first-of-its-kind social movie ticketing platform. As the brand’s first AOR, Deutsch’s scope of work will include brand strategy, creative and production responsibilities. The agency’s first work for the brand is slated to launch in Q2 2018.

Duncan Channon Promotes Melissa Ploysophon and Marty Bonacorso to Associate Creative Directors

San Francisco independent advertising agency Duncan Channon, a two-time Ad Age Small Agency of the Year in the West (2016 and 2017), today announced the promotion of Melissa Ploysophon and Marty Bonacorso to associate creative directors. The duo will work directly with the agency’s creative teams to identify and develop compelling creative for clients while reporting to Executive Creative Director Anne Elisco-Lemme.