The principal lead creative behind Volkswagen’s wildly popular mini-Darth Vader phenomenon is bringing his force to Draftfcb in Southern California. Eric Springer is joining the Draftfcb Orange County office as EVP, Chief Creative Officer on January 2, 2013.

Taco Bell is showing the lengths people will go to for its new Doritos Locos Tacos with a new tag line and campaign—spanning in-store, print, radio, digital and TV—from Draftfcb Orange County.

Draftfcb West Coast announced today that the agency’s San Francisco and Seattle offices have welcomed three new creative hires: Matt Gilmore in Seattle and Chris Hancock and Scott Drey in San Francisco.

To promote its new Alpha khakis and as a display of customer appreciation, Dockers shipped 600 online customers a pair of Alpha khakis, packaging the pants in tubes typically used for a bottle of whiskey.

An integrated campaign conceived and executed by both Draftfcb Chicago and San Francisco offices, the unique Kikkoman sponsorship on last night’s “The Next Iron Chef: Super Chefs”, Food Network, also includes print, online and social components, product neck hangers and Catalina Marketing coupons in-store.

Draftfcb Orange County announced today that the creative team of Jamin Duncan, Art Director, and John Witting, Copywriter, have joined the agency as creative directors working on the agency’s Taco Bell client.