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Med Ad News announces the winners of the 2017 Manny Awards celebrating the best in healthcare advertising.
Statistics on agency employment patterns, number of ad agencies in the U.S. , top cities by number of agencies and employees, and more.
According to Digiday, agencies are exploring the use of voice technology to help their clients improve voice-driven experiences that provide real value to consumers.
Advertiser Perceptions partnered with the 4A’s to query marketers on the current state of the advertising agency business. 77% of respondents believe the role of lead agency is important. Some highlights from the survey include: Agency search methods Agency selection criteria and decision makers Client relationship preferences Marketer procurement practices Emerging agency trends
A survey from the ISBA in the UK revealed that advertisers are increasingly shifting from external agencies to in-house and on-site agencies.
Check out this report from gyro and The Drum to learn about the gap between marketers and leadership in how sustainability is viewed within an organization, as well as solutions to narrow it.
Strategy tracks and tallies the awards won by agencies, advertisers and creatives in Canada, and identifies the winners in this report. Rankings are provided for agencies, brands, creative directors, art directors, copywriters, and planners.
Bob Sanders of Sanders Consulting Group provides six key reminders for getting your next presentation right.
Forrester Research released two Adobe commissioned reports that found marketers feel agencies need to expand their capabilities in experience design and data management. Studies may be downloaded here.
To foster a culture of growth in your agency, Think with Google recommends celebrating mistakes by implementing quarterly failure reports.
The RSW/US New Year Outlook Survey Report explores challenges in the business, spending expectations, the impact of marketing technology, and increases in the use of house agencies and project work. Two different and often opposing perspectives are offered from the agency and marketer sides.
Check out this list of creative monitoring services compiled by Research Services.
How has narrowing the agency’s focus helped with staff acquisition and retention?
Digiday explores how agencies are using artificial intelligence (AI) to serve cognitive ads and integrate chatbots or voice-activated assistants in their campaigns.
Check out this searchable database of the top 50 B2B marketing agencies from Chief Marketer magazine.