Training Programs

Develop your talent. Rule the world.

Introducing the North American Edition of the IPA Foundation Certificate!

Online exam scheduled for June 26, 2017.

Introducing The Winners’ Circle!

Explore the success in today’s creative industries through this new webinar series led by Charles Day.

With a host of training and educational offerings, including our industry–leading webinars, developmental seminars, and national conferences, the 4A’s is committed to nurturing talent of all levels and career stages.


The 4A’s Learning and Development programs are offered in a variety of formats: one-hour webinars, half-day and full-day workshops, multi-day training programs and online training. Each year, more than 13,000 people gain knowledge and experience through our training programs. The 4A’s provides learning opportunities that focus on a variety of subjects like digital strategy, leadership skills and project management.

Through a partnership with the 4A’s UK-based sister organization the Institute of Practitioners in Advertising (IPA), the 4A’s is pleased to now offer the award-winning IPA Foundation Certificate. A highly coveted credential for entry-level associates with less than one-year experience, the certificate program provides junior industry talent, regardless of discipline, with the knowledge and expertise to perform their roles with confidence.

In addition, nine multi-week Institute of Advanced Advertising Studies (IAAS) programs provide junior talent (with less than four years of advertising experience) an immersive training experience through team-based, hands-on, case study assignments.

Finally, the Executive Leadership Program (ELP) offers the next generation of leadership the opportunity to practice executive decision in realistic, high-stakes agency situation. This exceptionally popular and effective program is scheduled to be held six times each year.

View All Learning & Development Opportunities Below

Talent Leadership Series: Getting Past Taboo – Race in the Workplace

Good leaders want ALL employees to feel empowered to bring their whole selves to the workplace and deliver their very best work. This can only occur when employees have a strong sense of belonging, or inclusion, which requires that true racial equity is evident in policies, programming and practices within an agency and throughout the industry.

Digital Acceleration Series: Maximizing Retail Impact With E-Commerce Fundamental

In this webinar, Nick New will teach you the core principles, processes and insights of e-commerce on both desktop and mobile to maximize the impact of marketing activity and drive success for a website.

2017 Chicago Institute of Advanced Advertising Studies

The Chicago 4A’s IAAS is partnering with PepsiCo & Quaker’s Cap’n Crunch brand team in 2017. The IAAS offers rising stars the opportunity to gain valuable experience to solve client problems and more. Registration deadline Friday, March 17, 2017.

The Winners’ Circle: The Psychology of Successful Leaders

Creativity is often described as instinctive. But unlocking creativity within a business environment requires a distinct set of leadership skills. Kerry Sulkowicz describes the psychological characteristics of successful leaders and explains why even the most self-aware still make decisions that run counter to their companies’ best interests.

The Relentless Mothers Series: Successful Transition Planning For Parents

A lot of what makes or breaks the success of a parental leave is how you prepare and how you return. These periods are often muddled by the parent’s focus on the actual birth, the transition of agency work, and both the company’s and parent’s need to resume business as usual.

Talent Leadership Series: Unconscious Bias – Beyond The Training

A recent study revealed that companies in the top quartile for gender or racial and ethnic diversity are 35% more likely to have greater financial returns than the industry average.

2017 ReSolve in Los Angeles

ReSolve is a one-day think tank bringing together young professionals with two to six years of experience and from all disciplines—account, creative, planning, media, insights, etc—to solve a real-world problem. ReSolve will be held at our flagship Transformation in Los Angeles.

The Winners’ Circle: Talent or Luck? The Truth Behind An Iconic Campaign and Other Stories

‘The Most Interesting Man in The World’ for Dos Equis is one of the ad industry’s most recognized and awarded campaigns. But it barely made into the first client meeting. Karl Lieberman, one of the campaign’s co-creators, will describe what he’s learned about the conditions needed to make great work, and how he’s fostering those principles at Wieden + Kennedy, New York.

Magazine Media Tells and Sells

Linda Thomas Brooks, President and CEO of MPA – The Association of Magazine Media, will deliver key research and new perspectives about magazine media planning and buying across the publishing ecosystem. Joining her will be industry experts from Nielsen Catalina Solutions (NCS) who will provide a deep dive on the magazine analyses so you know what’s “under the hood.