It is a priority for the 4A’s to foster a growing community of diverse, talented and committed individuals throughout the industry. Each year more than 13,000 people gain knowledge and experience through our Learning and Development programs.
A highly coveted credential for new industry hires, regardless of discipline. A partnership with its UK-based sister organization IPA (Institute of Practitioners in Advertising).Launch For Leaders
An immersive workshop preparing experienced managers for the next stage in their careers.Executive Leadership Program
An invaluable, interactive learning experience for new and emerging agency executive leaders.Mothers @ Agencies
Give mothers at your agency an edge to control their whole world — at work and at home. Part of our Glass Ladder Program.
Online exam scheduled for June 26, 2017.
Our learning & development color spectrum classifies the opportunities per career level, from the student fresh out of high school or college (yellow) considering a career in advertising to the highest-level agency executive (green).
Opportunities that apply to multiple career levels are identified with the full learning & development color spectrum.
Accelerate your digital expertise with the 4A’s Digital Knowledge Center interactive eLearning platform.
Learn the core digital knowledge today’s agency employees need to know.
Browse through the subjects below.
“I could not be more thrilled that the 4A’s is bringing the IPA Foundation Certificate to the U.S. At BBDO, we place a high value on developing our talent, and that’s why we are pleased to enroll all of our U.S. entry level professionals in this outstanding program. We are confident that this credential will give them the foundation they need to be individually successful and deliver results for our agency.”
Chris Thomas, CEO of BBDO The Americas
Chairman of I&S BBDO Japan
Chairman of Proximity Worldwide
“The 4A’s IAAS program was an invaluable experience that set me on a path to a rewarding career in advertising. Because I believe so strongly in this program’s impact on careers, it’s a no-brainer for DigitasLBi to make this investment in our young talent.”
Tony Weisman, CEO, DigitasLBi North America
“The combination of a real-time simulation, team interaction, group reflection, and seasoned wisdom add up to the most engaging and valuable learning experience I’ve encountered as an advertising professional.”
Matt Walker, Group Creative Director, WHITE64
“I found the course to give an amazing holistic view of advertising and really has helped me to understand the process even with a Bachelor of Science degree in Communications, Advertising. Within my day to day tasks, I keep in mind all the lessons I had learned the past two months, which has helped me to work more efficiently and effectively.”
Jacquelyn Malis, Arnold Worldwide
“The IAAS program has a long history of cultivating the best and brightest young talent in the Chicago community, many of whom have gone on to become senior brand marketers as well as top agency management. This program, along with the College Ambassadors Program, reinforces our commitment to attracting and retaining the best and brightest talent the Chicago market has to offer.”
Tim Condon, Chairman of the 4A’s Chicago Council
“This experience takes your daily view and turns it on its ear – giving you a worldview, of your own agency, of your career trajectory, and of the industry at large. It’s not about “what can I get done today?” It’s about growing yourself and the agency for the future by what you do today. It’s the exact shakeup we all need. It’s also invaluable to learn from peers at different agencies and in different roles. We all face the same things – why not work together to figure it all out?”
Stephanie Kessler, Lead Copywriter, Triad Advertising Companies
“This was a great course that allowed me to experience both personal and career growth. I am now confident in my position and feel that I have the resources to succeed.”
Madeline Egan, Allen & Gerritsen
NOTE: Unless otherwise stated, all webinars are scheduled in Eastern Time.
The 4A’s is pleased to offer the award-winning IPA Foundation Certificate through a partnership with its UK-based sister organization the IPA (Institute of Practitioners in Advertising), which has just been newly adapted for the North American market. Enroll by Friday, March 17, 2017 for your chance to take the online exam on Monday, April 24, 2017.
The focal point of this course is a globally acclaimed computer-based simulation that challenges participants to lead, manage and improve the performance of a marketing communications agency over time. Participants acquire actionable skills that they can immediately apply to succeed. Registration deadline is April 21st.
Carter Murray and Susan Credle form one of the advertising industry’s most dynamic management teams. They’ll share their journey in igniting a new era for FCB, reveal what has surprised them most in their relationship, and explain how attracting “step-up” talent with a “never finished” spirit can build a winning culture.
Tim Allen has been a designer all his life. During his career, he’s led design for Nike as the global head of experience design for R/GA, elevated Amazon’s ability to marry user needs with technology, and led dynamic teams spread across time zones and continents.
Women all over the world are hearing an almost deafening internal and external call to step forward and lead. In this webinar, we’ll explore a groundbreaking approach to leadership for individuals who would like to embrace their feminine nature in leadership roles.
The Agency Planner Essentials series provides you with three essential skills for every strategic planner. Led by Noetic Consultants, a marketing consultancy offering brand strategy, research, training and facilitation services to senior leaders and their teams.
Are you digging deep enough to really know your customer? At the end of this webinar, you will understand what customer insights are, and how to mine for the most meaningful ones so you can deliver more impactful campaigns.
Many new business professionals waste between 4 and 8 hours per client proposal, only to close a new deal less than 50% of the time. This webinar will reveal the 7 steps to creating a proposal that will increase your closing percentage, qualify your clients in 15 minutes or less and teach you how to get the prospect’s budget every time.
Are you stuck in a messaging rut and need a fresh way to express your brand? In this webinar, you will learn about a strategic toolkit you can use to create, curate, and analyze a wide spectrum of potential messaging for your next campaign.