4A's Digital Knowledge Center

Providing You With the Tools You Need to Compete in the Digital World

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dkc_1Accelerate your digital expertise with the 4A’s Digital Knowledge Center, an interactive eLearning platform that allows you to learn in your own time and at your own pace.

The 4A’s Digital Knowledge Center includes short, interactive courses presented by leading instructors, plus access to select comprehensive webinars across four critical disciplines, that are guaranteed to power up your digital know-how. With your purchase you’ll get:

Impress your clients, feel confident in meetings, and get the knowledge you need to better learn on the job and grow your career.

Critical Digital Topics
Digital Acceleration Strategy
Digital has transformed products, brands, consumer behavior, retail and marketing. Understanding how consumers make decisions and their journey from awareness to loyalty can unlock a multitude of opportunities for you and your clients.

Within this eLearning Track, participants will uncover:

  • A Deeper Understanding of digital consumer behavior
  • The Impact of Digital on Product, Price, Placement and Promotion
  • The Foundations of Measurement and Analytics*

*Perhaps the most important weapon in today’s successful agency armory.

Social Media Content & Strategy
Social continues to be a critical platform for brands to succeed on. The diversity of platforms and marketing activities Social Media offer can be overwhelming. Also, it’s not fair to assume that you are a social expert just because you have a Pinterest account! So make sure you have the breadth of knowledge and skills to confidently recommend social media programs to your clients, armed with an understanding of the what, how, and why of social strategy and best practice delivery.

Within this eLearning Track, participants will uncover:

  • How to Understand Your Social Audience;
  • How to Utilize Facebook Ad Targeting Effectively;
  • Best Practices to Create a Social Report;
  • DKC Live: Building Brands with Social Media
Content Marketing Best Practices
Connecting with today’s consumer requires agencies to be creating quality content in the right place at the right time in the right format. Knowing who to target, why & how are key steps in making the difference between putting out “just an average campaign” to creating award-worthy work you can shout about!

Within this eLearning Track, participants will learn tactics and best practices for:

  • Content strategy
  • Storytelling
  • Using Images in Social Media
  • Leveraging short form video
  • DKC Live: Content Creation Pro Tips
  • DKC Live: Optimizing & Seeding Social Content
Winning With Mobile
Many brands are now Mobile First, and every brand is disrupted by mobile, and have a wealth of mobile marketing opportunities to choose from. In this program you will learn the key principles of mobile, how it affects consumer behavior, promotion, and brand communications, as well as how it unlocks opportunities in strategy, innovative advertising, location, technology and engaging content.

Within this eLearning Track, participants will learn tactics and best practices for:

  • Mobile discovery and activation
  • Mobile advertising
  • Mobile search
  • DKC Live: Mobile Marketing Masterclass (in 4 parts)

How much does it cost?

Bulk discounts for 10+ licenses available on request