Digital Acceleration Series

The essential digital marketing skills every agency professional should know.

In today’s advertising world, every agency professional must have a solid digital foundation to support their existing skills, and have the understanding and knowledge to contextualize the insights that clients are looking for from their agency partners. This concept is known as “T-Shaped talent.”

Across 8 brief but powerful webinars, we provide a comprehensive curriculum where you will learn:

  1. The impact of digital on client business
  2. The importance of SEO & PPC
  3. How to demystify the paid media ecosystem
  4. How to implement a strong mobile strategy
  5. How to craft a social media plan with measurable KPIs
  6. How to maximize your campaign’s analytics, measurement and optimization
  7. How to build a powerful CRM
  8. The principles, processes and insights of e-commerce

Each module can be taken individually or combined to create a coursework that delivers the knowledge and insights to give you a solid foundation in all things digital.

Special pricing when you register for all 8!

Member Pricing Non-Member Pricing
  • Individual: $999 (savings: $193)
  • Conference Room*: $2,500 (savings: $292)
  • Unlimited**: $7,199 (savings: $793)
  • Individual: $1,775 (savings: $297)
  • Conference Room*: $5,000 (savings: $592)
  • Unlimited**: $9,349 (savings: $1,043)

* Conference Room provides one link to use in a Conference Room. No limitation on number of viewers.
** Unlimited gives each employee the chance to view the webinar from his or her own computer. A special link will be sent to one person that can then be forwarded to the rest of the agency. At the conclusion of the webinar, a link to the recorded webinar will be sent to the agency or company that signed up for the Unlimited Access option. This link is available for 2 weeks.

EXCLUSIVE Action Guide provided with all Conference Room or Unlimited webinar purchases. These Action Guides allow for a facilitated group discussion after the webinar has ended so that the learning can be immediately applied on the job.


Meet Your Coach:

nick-new-headshot-1Nick New
Managing Director, NA at The Knowledge Engineers by AVADO

Nick New, managing director of The Knowledge Engineers by AVADO, has spent the past 10 years developing digital best practice. For the past eight years, Nick has been working with marketers, advertising agencies and media owners globally to develop digital vision and capability.

 


“The T-Shaped talent you get from this course is the first step to providing solutions vs making ads – it really helped my teams on their digital transformation”
Global Agency L&D Leader
“This is not about Digital Marketing, we must do Marketing in a Digital Age.”
CDO – Grey NY
“There is no longer a Digital Consumer, there is just The Consumer”
Google 2014
Upcoming Webinars

NOTE: Unless otherwise stated, all webinars are scheduled in eastern time.

At the moment, we have no sessions planned for this topic. Check back soon for the latest additions.

Past Opportunities Available For Purchase – Email Webinar@aaaa.org

Digital Acceleration Series (Bundle Package)

Purchase the ‘Digital Acceleration Series’ Bundle Package (8 webinars)

Digital Acceleration Series: The Impact of Digital on Client Business

Webinar Recording Available! In this webinar, Nick New will cover how digital has forever changed business, the impact of the consumer, and how this alters the way we access information, engage, influence, make decisions and purchase.

Digital Acceleration Series: The Importance of SEO & PPC

Webinar Recording Available! In this webinar, Nick New will deliver the fundamental best practices, tips and hints to get you fluent in search.

Digital Acceleration Series: Demystifying the Paid Media Ecosystem

Webinar Recording Available! Join Nick New who’ll explore the essentials of paid media – how it’s bought, sold and targeted, as well as how programmatic is changing the business and what this means for you. As he unlock these essentials, we’ll also share the most common formats in rich and static media and how mobile is transforming the advertising industry.

Digital Acceleration Series: Don’t Be Left Behind in Mobile

Webinar Recording Available! Terry Rice will share how agencies and brands can be present in all moments that matter by leveraging mobile technologies, such as geolocation, to strengthen connectivity with the brand audience across the customer journey. Learn how to implement a strong mobile strategy into the overarching brand strategy to make a true impact on your client’s ROI an

Digital Acceleration Series: What You Need to Know About Social Media in 2017

Webinar Recording Available!
In this webinar, Nick New will share how key platforms attract and engage consumers, and how successful brands are using these platforms to achieve their business goals.