Executive Leadership Program

Achieve and temper critical survival and success tools to shape the industry in the Executive Leadership Program (ELP). Fuel your agency’s top-tier leaders and principals with an immersive, technology-based, strategy simulation that delivers actionable results.


The 4A’s Executive Leadership Program (ELP) offers new and emerging agency executive leaders the opportunity to hone their leadership skills by experiencing the direct impact of their decisions on the viability of the business.

In this highly interactive workshop using a computer-based simulation, participants are challenged with a series of 300 realistic leadership situations that challenge participants to lead, manage, and improve the performance of a marketing communications agency over time, with high-stakes outcomes.

View ELP Agenda.

This program is a must for:

Target audiences include:
New office CEOs, COOs, client service directors, major account directors, creative directors and high-potential department heads.


The ELP is an invaluable learning experience for those being considered to eventually succeed current agency leaders.

What Attendees Say

Tremendously helpful in simulating the ‘real world’ experiences one faces leading an agency

“I found the 4A’s Executive Leadership Program tremendously helpful in simulating the ‘real world’ experiences one faces leading an agency and having a risk-free environment to determine the best leadership approaches to these all-too-realistic scenarios.” -Jen Grant | Group Director, Strategy | TEAM ONE

One of the most impactful, real world training programs I have ever participated in

“If you are leading an agency or running an office, you will learn invaluable lessons on the impact of decision making, seizing business opportunities and talent management that you will never forget. This is a must participate program for Agency Executives.” – Andrew Graff | CEO | Allen & Gerritsen

Years of experience and situations in three days

“A very valuable lesson on how to make decisions as a team using data and instincts necessary to succeed in today’s agency life. Years of experience and situations in three days.” – Raphael Rivilla | Marcus Thomas LLC

4A’s Executive Leadership Program – New York

The focal point of this course is a globally acclaimed computer-based simulation that challenges participants to lead, manage and improve the performance of a marketing communications agency over time. Participants acquire actionable skills that they can immediately apply to succeed.