The Institute of
Advanced Advertising Studies

Available in Nine Markets Across the U.S.

Do you want to gain a competitive edge in the advertising industry? Are you ready to contribute more to your agency’s success?

Designed for promising agency professionals with two (2) to four (4) years of experience across all disciplines – creative, media, research, planning, account management, public relations, direct marketing, digital, social and mobile – the 4A’s Institute of Advanced Advertising Studies (IAAS) program has trained some of the best and brightest industry professionals in the business. In fact, many of today’s top agency executives are IAAS graduates.


How it works?

With a comprehensive, incremental 12-to-14 week long course of studies, the IAAS recruits faculty, judges, and mentors from leading area agencies, as well as outside the marketplace, to deliver cutting-edge instruction and substantive assessment. Participants will be given an actual client assignment, form their own “mini-agencies,” and develop a total advertising program. Teams compete by “presenting” their work to the “client.”

IAAS programs are operated throughout the United States in nine (9) markets – Philadelphia, New York, New England, Atlanta, Northern California, Southern California, Minneapolis, Dallas and Chicago.

Upcoming Classes

2017 New England Institute of Advanced Advertising Studies

The 4A’s is bringing the Institute of Advanced Advertising Studies (IAAS) program to New England. This course is the perfect vehicle for rising stars to learn the ins and outs of the business. Deadline to register is Friday, January 20, 2017.

2017 New York Institute of Advanced Advertising Studies

The 4A’s is bringing the Institute of Advanced Advertising Studies (IAAS) program to New York. This course is the perfect vehicle for rising stars to learn the ins and outs of the business. Deadline to register is January 27, 2017.

2017 Virtual Institute of Advanced Advertising Studies (VIAAS)

Register today! Our Virtual IAAS will put your young, promising agency professionals into a real-life marketing environment and challenge them to apply their best thinking to deliver a creative solution and integrated communications plan for a client. Deadline to register is December 30, 2016.

2017 Northern California Institute of Advanced Advertising Studies

The 4A’s is bringing the Institute of Advanced Advertising Studies (IAAS) program to Northern California. This course is the perfect vehicle for rising stars to learn the ins and outs of the business. Deadline to register is January 20, 2017.

2017 Southern California Institute of Advanced Advertising Studies

The 4A’s is bringing the Institute of Advanced Advertising Studies (IAAS) program to Southern California. This course is the perfect vehicle for rising stars to learn the ins and outs of the business. Deadline to register is January 31, 2017.

2017 Minneapolis Pitch Boot Camp

The 4A’s Minneapolis Pitch Boot Camp (formerly the Institute of Advanced Advertising Studies (IAAS)), has trained some of the best and brightest industry professionals in the advertising business. In fact, many of today’s top agency executives are Pitch Boot Camp graduates. Deadline to register is February 28, 2017.