Learning & Development Track:

Digital & Technology

On this page you’ll discover learning and development opportunities focused on the topic of Digital & Technology.

Accelerate your digital expertise with the 4A’s DOT Native Digital Learning Center, an interactive online learning platform that allows you to study in your own time and at your own pace.

The 4A’s Dot Native Digital Learning Center is made up of short, interactive courses presented by expert tutors and gives you access to hundreds of hours of insights, talks and deep dives from industry leaders to get you up to speed and stay up to date on the latest in digital marketing. With your purchase, you’ll get:

Learn more about the 4A’s DOT Native Digital Learning Center.


The 4A’s is partnering with the IAB to offer their Digital Media Buying and Planning Certification.

This credential raises your professional stature by demonstrating your knowledge of the most important concepts, guidelines, and best practices in digital media planning strategy, allowing you to serve you client’s needs in an effective and intelligent manner.

The program requires that you meet the professional standards set by the leaders in the digital advertising industry by taking an administered exam, and then maintaining your credentials through re-certification.

Learn more about the IAB Digital Media Buying and Planning Certification.

Take advantage of the Digital Acceleration webinar series!

In today’s advertising world, every agency professional must have a solid digital foundation to support their existing skills, and have the understanding and knowledge to contextualize the insights that clients are looking for from their agency partners. This concept is known as “T-Shaped talent.”

Across 8 brief but powerful webinars, we provide a comprehensive curriculum where you will learn:

  1. The impact of digital on client business
  2. The importance of SEO & PPC
  3. How to demystify the paid media ecosystem
  4. How to implement a strong mobile strategy
  5. How to craft a social media plan with measurable KPIs
  6. How to maximize your campaign’s analytics, measurement and optimization
  7. How to build a powerful CRM
  8. The principles, processes and insights of e-commerce

Each module can be taken individually or combined to create a coursework that delivers the knowledge and insights to give you a solid foundation in all things digital.

Learn more about the special pricing when you register for all 8 here.
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All Upcoming Learning & Development Opportunities – Track: Digital & Technology

NOTE: Unless otherwise stated, all webinars are scheduled in Eastern Time.

Mastering Workplace Conversations Webinar Series Bundle

The Mastering Workplace Conversations Series provides Junior to Mid-level employees with strategies on how to best communicate their needs and viewpoints with their fellow employees and supervisors, while building a community of talent that is empowered and mature in their delivery.

Mastering Workplace Conversations: Channeling Your Inner Champion

As non-veteran talent, it’s sometimes uncomfortable to share your perspective, advocate for yourself, and communicate your value to your supervisor. This webinar will show you how to reduce anxieties and express strengths by using strategies that best deliver your worth in a more humbling and confident manner.

Mastering Workplace Conversations: Cultivating Agency Comradery

As you advance your advertising career, you will learn that no one individual in the workplace is the same. Everyone comes to the table with his or her own motivations, self-doubt, strengths and ideas. Each colleague you interact with will have a particular temperament and not all discipline stereotypes should be trusted.

Mastering Workplace Conversations: Decoding and Converging Feedback

As juniors and middle weight talent it can be hard to share your opinion and offer feedback without fear on how it will land on another’s ears. It can also be feel defeating to hear what others have to disclose to you.

IPA Foundation Certificate – January 29th Exam

The 4A’s is pleased to offer the award-winning IPA Foundation Certificate through a partnership with its UK-based sister organization the IPA (Institute of Practitioners in Advertising), which has just been newly adapted for the North American market. Enroll by Monday, December 18, 2017 for your chance to take the online exam on Monday, January 29, 2018.

Digital Media Effectiveness Bundle

The Digital Media Effectiveness bundle will show you how to help your clients transform their businesses so they can tap into the digital media innovations that are accelerating customer acquisition.

We’re always looking for smart, engaging thought leaders to help grow and develop agency professionals.