Learning & Development Track:

Strategy & Planning

On this page you’ll discover learning and development opportunities focused on the topic of Strategy & Planning.

Take advantage of our upcoming webinars!

Agency Planner Essentials
The Agency Planner Essentials series provides three key skills for every strategic planner.

Led by Noetic Consultants, a marketing consultancy offering brand strategy, research, training and facilitation services to senior leaders and their teams, this series will:

This is vital knowledge for junior- to mid-level account managers and planners.

Topic Covered
5/9/2017 Digging Deep for Customer Insights
Webinar Leader: Lauren Stradley, Senior Consultant and Partner at Noetic Consultants
5/18/2017 Getting to Your Most Powerful Message
Webinar Leader: Annette Tully, Senior Consultant at Noetic Consultants
5/23/2017 Customer-Driven Media Planning
Webinar Leader: Marci Klugman, Senior Consultant at Noetic Consultants
Purchase the full series here.
Meet Our Speakers
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All Upcoming Learning & Development Opportunities – Track: Strategy & Planning

NOTE: Unless otherwise stated, all webinars are scheduled in Eastern Time.

Mastering Workplace Conversations Webinar Series Bundle

The Mastering Workplace Conversations Series provides Junior to Mid-level employees with strategies on how to best communicate their needs and viewpoints with their fellow employees and supervisors, while building a community of talent that is empowered and mature in their delivery.

Mastering Workplace Conversations: Channeling Your Inner Champion

As non-veteran talent, it’s sometimes uncomfortable to share your perspective, advocate for yourself, and communicate your value to your supervisor. This webinar will show you how to reduce anxieties and express strengths by using strategies that best deliver your worth in a more humbling and confident manner.

Mastering Workplace Conversations: Cultivating Agency Comradery

As you advance your advertising career, you will learn that no one individual in the workplace is the same. Everyone comes to the table with his or her own motivations, self-doubt, strengths and ideas. Each colleague you interact with will have a particular temperament and not all discipline stereotypes should be trusted.

Mastering Workplace Conversations: Decoding and Converging Feedback

As juniors and middle weight talent it can be hard to share your opinion and offer feedback without fear on how it will land on another’s ears. It can also be feel defeating to hear what others have to disclose to you.

IPA Foundation Certificate – January 29th Exam

The 4A’s is pleased to offer the award-winning IPA Foundation Certificate through a partnership with its UK-based sister organization the IPA (Institute of Practitioners in Advertising), which has just been newly adapted for the North American market. Enroll by Monday, December 18, 2017 for your chance to take the online exam on Monday, January 29, 2018.

Digital Media Effectiveness Bundle

The Digital Media Effectiveness bundle will show you how to help your clients transform their businesses so they can tap into the digital media innovations that are accelerating customer acquisition.

We’re always looking for smart, engaging thought leaders to help grow and develop agency professionals.