It is a priority for the 4A’s to foster a growing community of diverse, talented and committed individuals throughout the industry. Each year more than 13,000 people gain knowledge and experience through our Learning and Development programs.
A highly coveted credential for new industry hires, regardless of discipline. A partnership with its UK-based sister organization IPA (Institute of Practitioners in Advertising).Launch For Leaders
An immersive workshop preparing experienced managers for the next stage in their careers.Executive Leadership Program
An invaluable, interactive learning experience for new and emerging agency executive leaders.Mothers @ Agencies
Give mothers at your agency an edge to control their whole world — at work and at home. Part of our Glass Ladder Program.
Online exam scheduled for June 26, 2017.
Our learning & development color spectrum classifies the opportunities per career level, from the student fresh out of high school or college (yellow) considering a career in advertising to the highest-level agency executive (green).
Opportunities that apply to multiple career levels are identified with the full learning & development color spectrum.
Accelerate your digital expertise with the 4A’s Digital Knowledge Center interactive eLearning platform.
Learn the core digital knowledge today’s agency employees need to know.
Browse through the subjects below.
“I could not be more thrilled that the 4A’s is bringing the IPA Foundation Certificate to the U.S. At BBDO, we place a high value on developing our talent, and that’s why we are pleased to enroll all of our U.S. entry level professionals in this outstanding program. We are confident that this credential will give them the foundation they need to be individually successful and deliver results for our agency.”
Chris Thomas, CEO of BBDO The Americas
Chairman of I&S BBDO Japan
Chairman of Proximity Worldwide
“The 4A’s IAAS program was an invaluable experience that set me on a path to a rewarding career in advertising. Because I believe so strongly in this program’s impact on careers, it’s a no-brainer for DigitasLBi to make this investment in our young talent.”
Tony Weisman, CEO, DigitasLBi North America
“The combination of a real-time simulation, team interaction, group reflection, and seasoned wisdom add up to the most engaging and valuable learning experience I’ve encountered as an advertising professional.”
Matt Walker, Group Creative Director, WHITE64
“I found the course to give an amazing holistic view of advertising and really has helped me to understand the process even with a Bachelor of Science degree in Communications, Advertising. Within my day to day tasks, I keep in mind all the lessons I had learned the past two months, which has helped me to work more efficiently and effectively.”
Jacquelyn Malis, Arnold Worldwide
“The IAAS program has a long history of cultivating the best and brightest young talent in the Chicago community, many of whom have gone on to become senior brand marketers as well as top agency management. This program, along with the College Ambassadors Program, reinforces our commitment to attracting and retaining the best and brightest talent the Chicago market has to offer.”
Tim Condon, Chairman of the 4A’s Chicago Council
“This experience takes your daily view and turns it on its ear – giving you a worldview, of your own agency, of your career trajectory, and of the industry at large. It’s not about “what can I get done today?” It’s about growing yourself and the agency for the future by what you do today. It’s the exact shakeup we all need. It’s also invaluable to learn from peers at different agencies and in different roles. We all face the same things – why not work together to figure it all out?”
Stephanie Kessler, Lead Copywriter, Triad Advertising Companies
“This was a great course that allowed me to experience both personal and career growth. I am now confident in my position and feel that I have the resources to succeed.”
Madeline Egan, Allen & Gerritsen
NOTE: Unless otherwise stated, all webinars are scheduled in Eastern Time.
With U.S. e-commerce sales expected to grow to more than $400 billion this year and the average person spending nearly two hours on social media every day, it’s no question that social commerce will be the next big revolution in digital marketing.
You don’t need to be a media planner to develop a media strategy. This webinar will enable you to create customer-centric, barrier-based media strategies that deliver informed, idea-driven, integrated channel plans.
Mothers@Agencies is a multi-week virtual coaching program that targets agency mothers and helps them transform into leaders through a relatable, coach-led curriculum. It’s a proven program that has successfully impacted women to take control and create lasting change within their work and their home. Registration deadline is May 9, 2017.
In this webinar we will summarize the key principles of behavioral economics and how they can be applied to better define marketing problems. We’ll also discuss how to use behavioral economics to develop and sell big creative ideas, as well as solve business problems. After completing this session, you’ll be able to justify creative ideas in the C-Suite.
Michael Lieberman, Chief Strategy Officer of Kinetic North America, and Dan Levi, EVP/Chief Marketing Officer of Clear Channel Outdoor Americas, will teach you how to engage with moving audiences in meaningful ways, influence choices and behaviors, and measure outcomes along the path to purchase.
Agencies need a faster, sharper way to stand out with clients and prospects to show they are capable of infinitely better thinking. Fast Track Team Planning is a methodology that recognizes that your agency’s success or failure is determined in a 45-minute window of opportunity.
The Rock Star(t) Onboarding Series provides entry-level employees and interns with a foundational layer designed to accelerate careers, while serving as a time-saver for inundated managers unable to oversee a lengthy onboarding process.
Just starting out in the industry? Regardless of your job, creative thinking will always help you get where you need to be and stand out.
This webinar will help you recognize the difference between a bad idea, a good idea and a great idea.
An R&D focus inside of agencies is not new, but the rate of technology and industry change is immense. Consequently, the pressure to keep pace with your clients and competitors is paramount to your future success. Formal innovation efforts are one way to future-proof your organization.