Learning and Development

Develop your talent. Rule the world.

The 4A’s Learning and Development programs are offered in a variety of formats including webinars, half-day and full-day workshops, multi-day experiential programs and certifications.

It is a priority for the 4A’s to foster a growing community of diverse, talented and committed individuals throughout the industry. Each year more than 13,000 people gain knowledge and experience through our Learning and Development programs.

Three At Once For Your Learning Solution!
Designed to help agencies continue to drive conversations around a trending topic in the industry and provide ways to implement change.

The Diversity In 3 package includes:

  1. The Science of Women in Leadership
    Broaden skills sets and create opportunities for the next generation of talent to thrive.
  2. Getting Past Taboo – Race in the Workplace
    Learn a fresh approach to achieving racial diversity, equity and inclusion at your agency.
  3. Are You Biased?
    Experience the lenses through which you see and evaluate others.
Learn more here.

4A’s Dot Native Digital Learning Center

Providing You With the Tools You Need to Compete in the Digital World

Accelerate your digital expertise with the 4A’s Dot Native Digital Learning Center, an interactive online platform that allows you to study in your own time and at your own pace..


We offer a variety of programs that cover subjects related to the industry.

Browse through the subjects below.

We’re committed to nurturing talent at all levels and career stages.

Our learning & development color spectrum classifies the opportunities per career level, from the student fresh out of high school or college (yellow) considering a career in advertising to the highest-level agency executive (green).

Opportunities that apply to multiple career levels are identified with the full learning & development color spectrum.

Opportunities by Career Level
Learn More


IPA Foundation Certificate

“I could not be more thrilled that the 4A’s is bringing the IPA Foundation Certificate to the U.S. At BBDO, we place a high value on developing our talent, and that’s why we are pleased to enroll all of our U.S. entry level professionals in this outstanding program. We are confident that this credential will give them the foundation they need to be individually successful and deliver results for our agency.”

Chris Thomas, CEO of BBDO The Americas
Chairman of I&S BBDO Japan
Chairman of Proximity Worldwide

The Institute of Advanced Advertising Studies (IAAS)

“The 4A’s IAAS program was an invaluable experience that set me on a path to a rewarding career in advertising. Because I believe so strongly in this program’s impact on careers, it’s a no-brainer for DigitasLBi to make this investment in our young talent.”

Tony Weisman, CEO, DigitasLBi North America

Executive Leadership Program (ELP)

“The combination of a real-time simulation, team interaction, group reflection, and seasoned wisdom add up to the most engaging and valuable learning experience I’ve encountered as an advertising professional.”

Matt Walker, Group Creative Director, WHITE64

IPA Foundation Certificate

“I found the course to give an amazing holistic view of advertising and really has helped me to understand the process even with a Bachelor of Science degree in Communications, Advertising. Within my day to day tasks, I keep in mind all the lessons I had learned the past two months, which has helped me to work more efficiently and effectively.”

Jacquelyn Malis, Arnold Worldwide

The Institute of Advanced Advertising Studies (IAAS)

“The IAAS program has a long history of cultivating the best and brightest young talent in the Chicago community, many of whom have gone on to become senior brand marketers as well as top agency management. This program, along with the College Ambassadors Program, reinforces our commitment to attracting and retaining the best and brightest talent the Chicago market has to offer.”

Tim Condon, Chairman of the 4A’s Chicago Council

Executive Leadership Program (ELP)

“This experience takes your daily view and turns it on its ear – giving you a worldview, of your own agency, of your career trajectory, and of the industry at large. It’s not about “what can I get done today?” It’s about growing yourself and the agency for the future by what you do today. It’s the exact shakeup we all need. It’s also invaluable to learn from peers at different agencies and in different roles. We all face the same things – why not work together to figure it all out?”

Stephanie Kessler, Lead Copywriter, Triad Advertising Companies

IPA Foundation Certificate

“This was a great course that allowed me to experience both personal and career growth. I am now confident in my position and feel that I have the resources to succeed.”

Madeline Egan, Allen & Gerritsen

View All Learning & Development Opportunities Below

NOTE: Unless otherwise stated, all webinars are scheduled in Eastern Time.

Agency Growth: Presenting Your Fees – Building Your Case in Person & in Proposals

Simply put, this session will have a direct impact on your ability to secure more revenue from your current client roster. Bring along a fee proposal or staffing plan and measure it against the lessons in this session.

Mastering Workplace Conversations: Decoding and Converging Feedback

As juniors and middle weight talent it can be hard to share your opinion and offer feedback without fear on how it will land on another’s ears. It can also be feel defeating to hear what others have to disclose to you.

Be A Creative Leader Bundle

A Creative Leader doesn’t just know how to make great ideas. They know how to build great teams, assess and move meetings and projects forward, and impact relationships in a positive way. This webinar series will give emerging creative leaders the tools to actually emerge.

Be A Creative Leader: Understanding Partnership

Creative partnership can be the difference between succeeding and failing. This webinar will help creative people have a better understanding of their own values and strengths to identify the right partner.

Be A Creative Leader: Mastering Collaboration

A strong, collaborative working environment yields better work and better attitudes. In this webinar, you will learn how to create work that inspires your team and your client. You know what it feels like to be frustrated in the creative process.

Be A Creative Leader: How Listening Works

If you don’t know how to listen, you won’t understand how to move forward. In this webinar, you will learn what it means to be Below The Line (BTL) and Above The Line (ATL). Participants will learn what can happen when your client and your team is BTL and how to avoid this creative soul crushing state.

Advanced New Business Strategy Bundle Series

Geared specifically for management and new business teams, this webinar series addresses topics focused on being strategic and methodical – but contrarian to more effectively differentiate. Ultimately the goal is to convert more business at a premium fee.

Advanced New Business Strategy: Saving the Biz When You’re The Incumbent

Based on the most aggressive best practices from Mirren’s new business training, join Brent Hodgins as he addresses one of the most feared agency challenges – being an “incumbent.” A standard new business pitch is tough, but it doesn’t compare to an existing client calling a review.

Engage Hispanics for Growth Bundle

Today, Hispanics are either fueling or hindering your client’s results. Learn easy ways to help clients quantify and tap that hidden source of incremental growth.

Thank you to our 4A’s sponsors and partners!

Webinar Subscriptions Pilot Sponsors
Talent Leadership Series Sponsors
Mothers@Agencies Sponsors

Platinum Sponsor

Gold Sponsor

Gold Sponsor