Your Industry

It’s survival of the fittest

Arm Yourself with Information

Review the latest industry surveys. Read up on the latest challenges and initiatives. Discover what industry issues are being debated on Capitol Hill. It’s all about staying ahead of the curve.

The Industry: Yesterday and Tomorrow

With it’s 100-year history, the 4A’s has a unique perspective on the advertising industry.

History of Advertising

Our industry has a rich history. Explore some of its most notable moments here.

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Future of the Agency

What is the agency of the future? Explore the frontiers with us.

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Hot Media Topics

Ad Blocking

Business Insider estimates ad blocking could cost digital media companies $10 billion this year. Dive into the issue with our collection of resources and primers, or keep an eye on the latest updates.

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Ad Blocking
Programmatic

eMarketer predicts most mobile display and video ad dollars will be automated by 2018. We understand the impact and have curated a list of resources and learning opportunities.

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Programmatic
Transparency

Explore the issue and discussions of media transparency (or media buying practices). Since 2015, this has continued to be a central point of discussion between agencies and advertisers.

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Transparency

Women & Diversity

Creating opportunities. Destroying bias. Rock on.

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