4A's Diversity Programs

Tried-and-true ways to increase your agency’s multicultural makeup.

Advertising know-how: We’ve got it!
We’re educating people from all walks of life. We help agencies find media-savvy workers.
We’re advocates for diversity. We understand how advertising works.

Pursuit of Passion: Diversity in Advertising
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Being Seen on Screen: The importance of quantity and quality representation on TV

Explore the representation of diversity and inclusion on TV Demographics 12-09-2021 Nielsen has long been known for counting everyone. Just as we are the measurement standard for the media industry, we are committed to bringing the industry standard for measuring representation and inclusion in programming. As part of our Diverse Intelligence Series, our new report […]

2021 African American Diverse Intelligence Series report: Seeing and Believing: Meeting Black audience demand for representation that matters

The U.S. Black population has a complex and powerful legacy that continues to shape our nation and cultures around the world. And yet when it comes to representation in media, the complexity that creates the richness of that experience is often lost, and when present, undervalued. As the media industry looks to be more inclusive […]

Managing Mental Health | Personal and Agency Workplace Solutions

4A’s Research partnered with Researchscape to survey 1,000 people about their current mental health.

LGBTQ Community Survey

Community Marketing & Insights provides attitudes, behaviors, and demographic profile of the LGBTQ community in its annual survey.

Black LGBTQ Community Survey

Community Marketing & Insights, the Center for Black Equity, AARP, and other partners provides insights into the Black LGBTQ community and how to best reach them.

LGBTQ Tourism & Hospitality |

Community Marketing & Insights examines the travel habits and preferences of the LGBTQ community.

Are Your Inclusive Efforts Excluding the Transgender and Gender Nonconforming Community?

David Aguilar of Think with Google says to be an advocate for transgender and gender nonconforming (GNC) people, companies can make big and small changes to policies, marketing campaigns, and actions. 

Alma releases Quarterly Cultural Digest with first look at crisis impact

The Culture Lab, a think tank of member agency Alma in Coconut Grove, Fla., has released its Quarterly Cultural Digest with its first look at the impact of the coronavirus pandemic on multicultural consumer groups in the U.S. “Even amidst a pandemic, at Alma we look at the world through the only lens we know […]