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In this report, Ipsos reveals that media planners have different media habits and views of the world than the general public. Ipsos emphasizes that it is important for planners to be cognizant of these variations when making budget allocation decisions.
Check out VAB’s in-depth report about active and young Black Americans who are driving digital and social change. Topics include income, media habits, attitudes towards advertising, and much more.
Kantar Millward Brown shares findings from its latest AdReaction global study.
NRF and IBM explores the technology preferences of Gen Z, their influence on household spending, and relationships with brands in this report. An infographic is available with highlights.
Houzz surveys homeowners who are planning, in the middle of, or have recently completed a kitchen renovations to learn current trends, including reasons for renovating, budgets, popular design features, and more.
This snapshot from the Consumer Financial Protection Bureau focuses on the student loan debt of consumers 60+, why they have such debt, and how it’s impacting their financial security later in life.
The Future Today Institute forecasts emerging technology trends that will influence the advertising and public relation industry, as well as other sectors, in the year ahead.
The OAG ranks airlines and airports around the world by on-time performance in this annual report.
Nielsen provides a global snapshot of some of the world’s leading sports in 2016, as well as insights into sports fans.