Industry Surveys and White Papers

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Meaty artisanal surveys. Comprehensive white papers. Sourced from every corner of the industry. Crafted by master researchers and management experts. With insights into everything from new business to benefits. Available 24/7.

All Surveys, Studies, Reports and White Papers

Unified Measurement: Defining a New Sponsorship Currency

Research Services

Nielsen explains its new method of sports sponsorship effectiveness using a combined measurement of TV, social, online and print. See how the unified metrics were applied in the El Clásico Barcelona vs. Madrid soccer match.

Gen Z Rising

Research Services

Accenture Strategy learns the work preferences and behaviors of Gen Z as the generation’s first college graduates enter the workforce.

Games 360 U.S. Report

Research Services

This report from Nielsen examines the video games market with separate chapters devoted to an overview of the gaming industry, evolution of the gamer, and trends to watch.

Global Powers of Luxury Goods 2017: The New Luxury Consumer

Research Services

See who made the list of the top 100 luxury goods companies by sales in this global report from Deloitte. It also includes insights into the luxury consumer of today, overview of the global economy, sector analysis, geographical trends, and more.

2016 AdEx Benchmark Study

Research Services

Online advertising in Europe grew by 12.2% in 2016 to reach €41.8bn. Check out this report from the IAB with online ad spend statistics in 27 European countries.

Beauty and the E-Commerce Beast

Research Services

A.T. Kearney’s biennial study profiles online beauty and personal care shoppers, including their shopping behaviors, motivations, and attitudes driving the growth of the online beauty channel.

Global Trends: Fragmentation, Cohesion & Uncertainty

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Ipsos identifies eight global mega trends shaping governments, business, society, and consumers.

The State of Gen Z 2017: Meet the Throwback Generation

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The Center for Generational Kinetics reveals insights into the mindset, priorities, habits, and behaviors of Gen Z.

How Audiences Find Articles, by Topic

Research Services

In this report, reveals the percentage of people who find articles by Facebook, Google search, and via other referrals for 14 specific topics. Device breakdown of traffic to the articles is also provided.