Presenting To Persuade

It doesn’t matter how great a strategy or idea is if it’s not presented in a way that’s both clear and compelling. All too often we don’t pay enough attention to how we present even though it’s one of the most crucial skills in our business.
In this highly interactive one-day course, you will review and apply strategies to optimize all components of successful presentation development and delivery. This course is for any level of employee who develops and delivers presentations internally/externally.

What You Will Learn

Key outputs can include:

• Instant improvement person’s presentation confidence and ability
• A personalized development plan for ongoing improvement
• Usable frameworks for compelling storytelling
• Specific solutions to common presentation fears
• Practical tactics for handling tough situations

Workshop Structure

This is a full-day session. The content can be tailored to your specific needs, but often includes modules such as:

1. Principles of Persuasive Presentations
2. Audience Profile
3. Storytelling
4. Structure
5. Design
6. Executive Presence
7. Rehearsal
8. In-person, Phone & Webinar Delivery
9. Handling Q&A

DiSC for Sales: Whenever possible, I suggest debriefing a DiSC for Sales assessment to help participants better understand how to present to different types of internal and external client styles.

Workshop Pricing + Logistics

If you’re interested in purchasing this workshop for your agency, please complete this request form and someone from the 4A’s Learning & Development Team will schedule a kick off call to discuss your needs and confirm pricing.
Note: No out-of-pocket expenses (such as meals, travel, hotel, printed materials, facility space if required, etc.) are included in the workshop fee. Those costs will be billed by the facilitator to agency separately.

About Mark Strong

Mark Strong is a highly engaging trainer with more than 25 years of experience in the advertising world. He’s worked with blue-chip brands such as MasterCard, BMW, Starbucks and Levi’s at agencies such as Fallon and McCann. Within these organizations, he’s held roles such as Director of Account Management, Chief of Staff, Director of New Business and Head of Learning & Development.
In addition to training professionals in advertising and other creative industries, Mark has more than a decade of experience as an Executive Coach, strategic facilitator and team building expert. He is accredited through the International Coach Federation and has significant credentials from Coach U, The Landmark Forum, DiSC, Institute of Coaching at McLean Hospital, a Harvard Medical School affiliate, and The Institute for Professional Excellence in Coaching.