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Site Search Jay Chiat Awards Presented During 4A’s Strategy Festival
The 21st annual Jay Chiat Awards, recognizing the best strategic thinking in marketing, media and advertising from around the world, were handed out Sept. 12, the first day of the annual 4A’s Strategy Festival in New York. Actor and writer James III, from The Upright Citizens Brigade comedy troupe, was emcee of the ceremony.
The Grand Prix award will be revealed Sept. 14, at the close of StratFest.
The winning agencies and campaigns were:
National Strategy
Gold:
BBDO India — P&G India/Ariel Matic, “Dads #ShareTheLoad”
Silver:
Anomaly — Johnnie Walker, “Keep Walking America”
McCann New York — Lysol, “Protect Like a Mother”
TBWA\Chiat\Day Los Angeles — Airbnb, “Don’t Go There, Live There”
Bronze:
DigitasLBi Chicago — Whirlpool, “Care Counts”
Energy BBDO — Off the Street Club, “Kids Are Tougher Than the Streets”
SapientRazorfish — Dove, “Dear Media”
Global Strategy
Gold:
TBWA\Chiat\Day Los Angeles — Airbnb, “Don’t Go There, Live There”
Silver:
CP+B — Letgo, “It’s Time to Letgo”
Droga5 — Under Armour, “Michael Phelps: Rule Yourself”
Product/Service Creation
Gold:
Anomaly — hmbldt, “5,000 Years in the Making”
J. Walter Thompson New York — Northwell Health, “The Return”
Silver:
DigitasLBi Chicago — Whirlpool, “Care Counts”
VML — Lego, “Quest to LEGOLAND”
Bronze:
AlmapBBDO — Doritos, “Mystery: Challenging a Generation”
Periscope — BASF, “A New Age Market Strategy”
Connection Strategy
Gold:
Anomaly — The Hershey Company/Jolly Rancher, “A New Model for the New Era of Communications: Transforming a Brand That Sucks”
Silver:
Droga5 — Under Armour, “#BreakTheGame”
Bronze:
McCann London — L’Oreal Paris/True Match, “How It Pays to Stand Up for Diversity”
Nonprofit
Gold:
Leo Burnett Melbourne — Headspace, “Reword”
Silver:
Clemenger BBDO — TAC (Transport Accident Commission), Victoria, “Towards Zero Road Safety: Meet Graham”
Bronze:
Energy BBDO — Off the Street Club, “Kids Are Tougher Than the Streets”
R/GA — The Ad Council, “We Are America”
Regional Strategy
Silver:
Fanatic — Development Company Brusnika, “The Brusnika Effect”
McKinney — Equality NC, “Stop HB2”
Bronze:
Leo Burnett Toronto — Uniqlo, “Uncommon Thread”