LEAWOOD, Kansas — (August 1, 2017) — Red Friday now has a new significance for the team at MBB Agency. The Leawood-based marketing and advertising agency has been drafted by the Heartland Coca-Cola Bottling Company to design creative assets to support the company’s 2017 Kansas City Chiefs sponsorship.
MBB will be designing a variety of assets that highlight the Coca-Cola brand’s partnership with the Kansas City Chiefs such as:
- Point of Sale displays
- Shelf talkers
- Posters and table tents
- Static clings
“With both companies having deep roots in the Midwest region and sharing a strong sense of pride in the Kansas City community, specifically, the partnership was a natural fit,” said Jim Brown, Partner and Chief Executive Officer of MBB. “We are looking forward to developing work for the Coca-Cola brand that exemplifies the pride we all share for Kansas City and the Chiefs.”
In April 2016, as part of The Coca-Cola Company’s North American refranchising plan, Heartland Coca-Cola Bottling Company became the distributor of Coca-Cola products in Kansas, Missouri, and Southern Illinois. The franchise, headquartered in Lenexa, KS is continuing the 100+ year traditions of the Coca-Cola Company while leveraging its heritage of putting people first, serving the local communities, and providing great brands.
“One of our missions is to be a positive influence and participate in the communities in which we operate,” said Mandy Meyer, Commercial Director of Heartland Coca-Cola Bottling Company, Kansas City Market. “That’s why we’re excited to partner with another company that shares the same passion for Kansas City for this 2017 campaign.”