Media Trends & Predictions 2024

Kantar outlines the top media and digital predictions that will impact brands, publishers, and ad agencies in the coming year:

• Macroeconomics, micro media strategy
• Content goes back to the future and around the world
• Advertising in the eye of the storm
• Technology: Gamechangers and false downs
• Strengthening the signal: Audiences in high definition

For the report’s key findings register to download the full report.