Michael Kadin Joins Pitch as Chief Creative Officer

New York, NY – January 21, 2016 – Pitch, the Los Angeles, California-based creative agency that counts Burger King, Netflix and Pepsi among its roster of top-tier clients, has hired Deutsch LA alum Michael Kadin as its new chief creative officer. Kadin, who most recently was freelancing for clients including Jeep and Budweiser, replaces Xanthe Wells, who has left the shop.

Kadin, who starts February 1, led award-winning and business-driving creative for DIRECTV, VW and others while at Deutsch LA. Prior to his tenure at Deutsch, he worked at shops including BBDO and Team One. Kadin said he can’t wait to work with the “passionate and driven” staffers at the eight-year-old agency.

“There’s a ton of momentum at Pitch right now, a small agency with big brands, great talent and huge ambition,” said Kadin. “The energy is palpable and contagious and I’m honored to take the creative reins, drive our clients’ businesses and take the agency to the next level.”

Pitch President Rachel Spiegelman said, “the combination of Michael’s creative pedigree, business intelligence and passion for inspiring and leading teams makes him the perfect fit for Pitch.” While Wells’ next move has not been announced, Spiegelman said, “Xanthe helped establish Pitch as a highly sought after creative partner for clients and we wish her well in her next endeavor.” With Kadin on board and the support of Pitch holding company parent Project: WorldWide providing global expertise and resources, Spiegelman said opportunity abounds for the agency. Pitch was acquired by employee-owned Project: WorldWide in August of 2014.

When not working, the award-winning creative whose work has been recognized with Cannes Lions, and One Show and D&AD Pencils, enjoys surfing, going to flea markets and hanging out with his family.

About Pitch
Pitch is a full-service creative advertising agency based in sunny Southern California. Founded in 2008, Pitch works with clients including Burger King, Nestle Waters, Netflix, Pepsi, SunPower, Citrix, Waldorf Astoria, Konami and BoneFish Grill. Along with its breakthrough creative that delivers a return on creativity for all of its clients, Pitch’s awards include Ad Age‘s “Agency to Watch”, two “Best Campaigns of the Decade from Ad Age, the inaugural “Creative Favorites Award” from Twitter and a Titanium Grand Prix at Cannes. Pitch is part of Project: WorldWide, a global network of complementary, wholly owned agencies.

Primary Contact:
Jennifer Comiteau
Executive Director of Corporate Communications
WorldWide