The Chicago Cubs unveiled the first phase of their 2010 marketing campaign designed to promote 2010 regular season tickets sales.

Launched this week, the Cubs’ 2010 marketing campaign carries a “Year 1” theme by heralding the team’s future and inviting all fans to bear witness to the upcoming season. Created by Draftfcb Chicago, creative components for the first wave of the new campaign encourage fans to get tickets and “Don’t Miss an Inning!” as the Cubs’ future is anew in “Year 1!” of Ricketts family ownership.

“We are excited that the Ricketts family ownership gives us a fresh opportunity and a chance to invigorate our fans with optimism and hope,” said Wally Hayward, EVP, Chief Sales & Marketing Officer for the Chicago Cubs. “The Year 1 campaign allows us the opportunity to celebrate our rich history and embrace a great new future.”

The fully integrated campaign will include interactive ads on sites including the Chicago Tribune, Chicago Sun-Times, Chicago Reader, Chicagopride.com, Timeout Chicago, Metromix, Daily Herald and others; plus print ads in the Chicago Tribune, Chicago Sun-Times, Daily Herald etc., along with radio, out-of-home boards and taxi signage.

“We’ve been creating radio ads for the Cubs since 2006 and are especially pleased to expand our relationship with this new, fully integrated campaign for the 2010 season,” said Bill McCarthy, Draftfcb account director. “Our goal for the campaign is to continue to build the Cubs’ brand and fan enthusiasm for the 2010 season as we all witness a new history in Chicago Cubs baseball.”

About Draftfcb
Draftfcb is the first holistic, global marketing communications agency to operate against a single P&L, with a network that spans 96 countries and employs more than 9,500 people. The agency is driven by The 6.5 Seconds That MatterSM, a creative expression recognizing the brief period of time marketers have to capture consumers’ attention and motivate them to act. With nearly 140 years of combined expertise, Draftfcb has roots in both consumer advertising and behavioral, data-driven direct marketing. It firmly believes there is no way to separate creativity from accountability, which it refers to as Return on IdeasSM. The agency is part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit www.draftfcb.com.