MediaCom today announced that Sarah Leach has joined the agency in the newly created position of Managing Partner, Director of Strategy, MediaCom US.

In this role, Leach will oversee the development of MediaCom’s communications and strategic planning practice. She will also work in partnership with Jeff Totaro, Director of Strategy, MediaCom North America, to ensure that MediaCom maintains a leadership position within the industry on communications and media planning issues and challenges. She will report to Euan Jarvie, Chief Operating Officer, MediaCom US.

“The creation of this role and the appointment of Sarah underscores our commitment to providing best in class solutions for our clients. She will continue to build our business partnerships through helping identify and deliver great insights, clear strategies, outstanding execution and world class results” said Jarvie.

Prior to this position, Leach worked with MediaCom overseas, most recently in a change management role with the South African office. Prior to this, she led several major accounts at MediaCom UK including Wrigley’s, Nokia, Skoda, Muller Yogurts and Sky TV Networks.

Before joining MediaCom in 2004, Leach worked for PHD in London, providing strategic and marketing direction primarily for media businesses, including the BBC, UKTV and the Guardian/Observer. She started her media career as a press buyer at Zenith Media, London.

Leach is a BA Honors graduate of Sidney Sussex College, Cambridge.

About MediaCom
MediaCom is one of the world’s leading Media Communication Specialists, with US billings exceeding $7.0B (RECMA, 2008). Our “People First >> Better Results” philosophy drives our strategy and reflects our belief that putting People – employees, clients and consumers –at the core of our business leads to optimum business results. Our capabilities and expertise span a variety of disciplines, including: Media Strategy and Planning, Media Buying, Consumer Insights and Analytics, Business Science, MediaCom ESP (Entertainment, Sports, Partnerships), MediaCom Entertainment, Retail, Direct Marketing, MediaCom Multicultural, and our digital specialists, MediaCom Interaction. Our diverse client portfolio includes Allergan, Audi, ConAgra Foods, Dell (in conjunction with WPP), Diageo, GlaxoSmithKline, Hasbro, JetBlue, Revlon, Royal Dutch Shell, Royal Bank of Scotland, Staples, Volkswagen of America, Warner Bros. and Warner Bros. Home Video, among other notable marketers.