Draftfcb Chicago announced today that it has further strengthened its retail, shopper marketing, consumer promotion and related offerings with the hiring of Chip Hoyt as Executive Vice President, Group Management Director of Retail. In this new role, Hoyt will be responsible for leading, integrating and strategically building the agency’s total retail marketing offering. He will be a member of the agency’s leadership team and report to Chicago Managing Director Karen Sauder.

Hoyt brings more than 28 years of expertise to Draftfcb in consumer goods marketing, shopper marketing and sales from client and marketing services organizations. He joins the agency from CROSSMARK, where he served as the vice president of marketing, responsible for all marketing, shopper marketing and go-to-market strategies for the agency and its clients.

Previously, Hoyt worked with Young and Rubicam Brands as the director of international retail communications and Ogilvy Group as EVP, Group Managing Director of the agency’s shopper marketing practice, representing clients such as Colgate-Palmolive, Procter & Gamble, Unilever, British American Tobacco, Eastman Kodak, Kraft Foods, Motorola and Western Union, among others.

“We are extremely proud of the strength and success of our retail offering at Draftfcb Chicago, and are equally excited to welcome Chip to the team,” said Sauder. “His expertise and leadership will truly foster the continued growth and integration of our total retail marketing efforts.”

In 2010 alone, Draftfcb Chicago has been recognized in the retail, shopper marketing and promotions spaces with several new business wins, including being named agency of record for consumer promotions and shopper marketing for Del Monte’s pet products portfolio as well as retail agency of record by Sony’s Consumer Electronics division—specifically Home Products and Digital Imaging. The agency also picked up Jack Daniel’s CRM account and Volkswagen’s CRM business in the US.

Creatively, the agency has earned recognition for Kmart’s “Meet My Protege” campaign, winning a Gold REGGIE for Best New Product Launch at the PMA’s Annual REGGIE Gala Awards and two Tempo Awards, as well as honors for clients that include USPS and Qwest, among others.

“This is a very exciting opportunity for me,” said Hoyt. “We’re confident that more fully integrating our retail and shopper marketing practices with our general service offering will foster further growth for the agency and our clients. The difference that Draftfcb offers is integration of all marketing disciplines along the entire decision journey, which we believe makes sound business sense and provides clients with a real, sustainable advantage versus using a single discipline shop.”

About Draftfcb
Draftfcb is the first holistic, global marketing communications agency to operate against a single P&L, with a network that spans 92 countries and employs more than 9,200 people. The agency is driven by The 6.5 Seconds That MatterSM, an operating system that recognizes the brief period of time marketers have to capture consumers’ attention and motivate them to act. With nearly 140 years of combined expertise, Draftfcb has roots in both consumer advertising and behavioral, data-driven direct marketing. It firmly believes there is no way to separate creativity from accountability, which it refers to as Return on IdeasSM. The agency is part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit www.draftfcb.com.