Draftfcb Chicago today announced that the agency has welcomed back industry veteran Sarah Montague to help lead its Volkswagen account as SVP, group management director. Montague, who previously worked with FCB in the late 1990s and early 2000s as a senior account director, will report to Dasher Lowe, SVP, group management director. Draftfcb was awarded Volkswagen’s CRM business in the U.S. in February following a review.
Most recently, Montague was with TargetCom LLC, part of the MDC Partners Network, where she was director of client services working with clients such as U.S. Cellular, Best Buy/Geek Squad, Discover and HumanaOne.
“Sarah’s history with the agency and extensive work history across the marketing landscape makes her the ideal person to lead the Volkswagen team,” said Mark Modesto, president of Draftfcb North America. “Throughout her career, she has worked across industries and categories on both the agency and client side to deliver meaningful integrated solutions that drive real business results. Sarah understands the importance of using consumer-driven data and analytics to develop campaigns that matter to the consumer, and we are pleased to welcome her back to the agency.”
Montague’s experience in the automotive space includes work at Brann Worldwide where she led the Fiat U.K. account, working to improve the consumer purchase experience and increasing repeat purchase rates.
She is a graduate of the U.K. Institute of Direct Marketing, where she earned a degree in European Business Administration.
About Draftfcb
Draftfcb is the first holistic, global marketing communications agency to operate against a single P&L, with a network that spans 92 countries and employs more than 9,200 people. The agency is driven by The 6.5 Seconds That MatterSM, an operating system that recognizes the brief period of time marketers have to capture consumers’ attention and motivate them to act. With nearly 140 years of combined expertise, Draftfcb has roots in both consumer advertising and behavioral, data-driven direct marketing. It firmly believes there is no way to separate creativity from accountability, which it refers to as Return on IdeasSM. The agency is part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit www.draftfcb.com.
