Brand revitalization agency Woodbine announces today it has been selected by the Brunswick County Tourism Development Authority (BCTDA) as its new marketing partner.
Woodbine will go to work immediately to promote the five islands, six beaches, numerous mainland towns and 35 golf courses that make up the Brunswick Islands, the coastal stretch of communities between Wilmington, NC and the South Carolina border. Woodbine was selected after a competitive pitch process in which 15 agencies from across the Southeast submitted proposals.
“Woodbine conveyed great passion and a deep understanding of what we want to accomplish and what our biggest marketing challenges are,” said Mitzi York, BCTDA Executive Director. “We feel confident that their in-house team of experts across digital, PR, media and creative are going to bring greater visibility and awareness to the Brunswick Islands brand.”
From Leland, Southport and Bald Head Island to Shallotte, Calabash and Sunset Beach, North Carolina’s Brunswick Islands are a perfect place for a family vacation. The area boasts a wide variety of beaches, attractions, dining experiences, sporting adventures and sightseeing, yet as a region it lacks the notoriety and name recognition of its regional competitors: Myrtle Beach, the Outer Banks and Hilton Head to name a few.
"There's something very unique about the Brunswick Islands experience that makes them stand for something bigger than just another beautiful place to vacation," said Peter Mitchell, Woodbine President & CEO. "We're eager to unify the Brunswick Islands around this insight in order to make them the preferred beach and golf destination across the Southeast."
Woodbine will bring all its agency services to bear for the BCTDA: brand strategy, media services, creative and production, PR, digital and e-marketing, with a heavy focus on driving inquiries and increasing hotel and rental property bookings.
This is Woodbine’s second destination account win of late, being named agency of record for the High Point (NC) Convention & Visitors Bureau in May.
Founded in 1985, Woodbine is a Brand Revitalization agency in Winston-Salem, North Carolina. Woodbine develops creative marketing, advertising, public relations and digital solutions for clients such as the Brunswick County Tourism Development Authority; Lowe’s Home Improvement; First Community Bank; Ekornes home furnishings; Fruit of the Loom; Lowes Foods; the High Point Convention & Visitors Bureau; Centers for Disease Control and Prevention; North Carolina Division of Public Health; iBulb, and Aym Technologies. www.woodbine.com
About Brunswick County Tourism Development Authority
In the southernmost corner of North Carolina, stretching from the Cape Fear River to the South Carolina border, lies North Carolina’s Brunswick Islands. Five barrier islands provide secluded spots on six pristine beaches for families and nature-lovers, while quaint island and mainland towns beckon with family-owned B&Bs, restaurants and shops. Forts, lighthouses, historic architecture, boating, fishing and 35 golf courses offer plenty to do and see on a trip that harkens back to a simpler time. For or more information, visit www.ncbrunswick.com.