SMM Advertising, a full-service agency, has won branding assignments for two Long Island-based companies.

SMM will handle rebranding for Eldor Contracting Corp., one of the New York region’s largest electrical contractors. The Holtsville, NY company has a long history in electrical construction and has developed expertise in renewable energy, specializing in wind and solar power generation projects.

SMM will also develop brand positioning and collateral materials for Royal Products, based in Hauppauge, NY. For more than 60 years, Royal has been designing and building precision metalworking accessories to help manufacturers maximize performance of their machine tools. The company’s product line includes hundreds of high-performance tooling and work holding products.

"We look forward to helping both of these companies, each with a long history in its industry, upgrade their marketing and customer communications utilizing our skills in broadcast, print and digital production," said Charlie MacLeod, President and Co-Founder of SMM Advertising.

SMM Advertising is a full-service agency that extends across all forms of communication, from traditional to digital and social media. The 4A’s shop serves a broad variety of regional and national clients including manufacturing, insurance, energy and video gaming.