Joe Quattrone, social media strategist and industry leader, was named Vice President, New York for M80, a leading social media marketing agency, and a GroupM company, by Todd Steinman, CEO of M80.

While this role is a new one, Quattrone is not new to M80. In 2010, Quattrone joined M80 as a senior account director, where he was tasked with running multiple brands in industries ranging from Automotive, Finance, Consumer Electronics, and Healthcare. In 2011, he was appointed the lead on the Audi account, where he and his team created the #WantAnR8 campaign, the most successful Twitter marketing campaign of all time, according to Twitter.

“It is with great pride and excitement that I announce Joe’s promotion, with social media impacting every industry there is a need for innovative leaders like Joe who can deliver great insights for brands while raising the profile of the company they work for,” states Steinman.

In his new role, Quattrone will lead business development, spearhead GroupM partner pitches and lead office operations for all of the NY Portfolio Fortune 500 accounts. In addition he is responsible for contributing to agency innovation.

Prior to joining M80, he worked at Venables Bell & Partners as an account manager working on the Audi business, and this is where he first began to develop a career path into social media.

“Social media is an exciting business to be in, and I believe that the work we are doing right now is shaping the future of how brands communicate, and the future is now,” says Quattrone.

A photo of Joe Quattrone is available on request.

About M80
M80 is the leading social media marketing agency to Fortune 500 companies. We maximize a brand’s social media investment by igniting their social ecosystem to increase brand engagement across multiple channels. The best social brands make emotional connection with their consumers and M80 cultivates those relationships through a steady stream of high-quality conversation and content. Our programs empower consumer evangelists, create affinity and build community. Solutions include social network channel management, conversation marketing, social listening and analysis, engagement optimization, influencer outreach, video seeding and content syndication. Visit M80 online http://www.m80.com/

M80 is a founding member of the Word of Mouth Marketing Association (WOMMA) and was acquired by WPP’s GroupM in 2006. The company has offices in Los Angeles, New York, Chicago, and Washington DC.

About GroupM
GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies including Maxus, MEC, MediaCom, and Mindshare. Our primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of our clients, our stakeholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies.