NEW YORK — Maxus, the award-winning media services agency, today named Lindsay Pattison to the new post of global Chief Strategy Officer.
Since 2009, Pattison has served as CEO of the agency’s UK operations in London and will retain those duties while taking on her new global responsibilities. The announcement was made by Maxus global CEO Kelly Clark, who said Pattison will begin her new role immediately.
"Maxus has grown significantly since we launched the global network four years ago,” said Clark. “It's time to strengthen our management structure, both to ensure our clients are well-served and to prepare the agency for the next phase of development.”
Incidentally, GroupM President Dominic Proctor announced last week that Vikram Sakhuja, currently GroupM India and South Asia CEO, will succeed Clark as global Maxus CEO. Pattison will report to Clark—who becomes CEO of GroupM North America this fall—until Sakhuja takes up his new duties later this year.
Last month Maxus was named the fastest-growing global media services agency in the world for the third consecutive year by RECMA, the independent organization that measures media agency sector operations. In 2011 the agency delivered a 44 percent global billings increase compared to 2010, RECMA reported.
“I’m delighted Lindsay has accepted this new role working with Vikram,” said Proctor. "Maxus UK has been an engine of growth under her leadership, and now the rest of the Maxus world will benefit from her passion and entrepreneurial drive.”
Clark said recent changes in the Maxus UK management team had helped pave the way for Pattison's promotion. For example, Tim Irwin was promoted to UK COO in December 2011, and Nick Baughan joined as Managing Director from sister agency Mindshare in March 2012.
Pattison remains based in London and will now take direct responsibility for the agency's global planning, data & insights, digital, marketing and new business functions. She will also play a leading role in the agency's global client relationships, many of which are based in the UK.
"Leading Maxus in the UK has been incredibly fulfilling for me,” Pattison said. “We have enjoyed transformational growth and we've built a great team. I’m excited to help shape the Maxus offering and to drive success for our clients while still leading the UK agency."
Prior to joining Maxus in 2009, Pattison was Managing Partner at PHD UK. She also has spent time on the client side at Sony Ericsson after beginning her career at Young & Rubicam. She has recently joined the World Economic Forum's Global Agenda Council for the Future of Media.
A photo of Lindsay Pattison is available on request.
Maxus is a global communications agency that helps marketers build profitable relationships between consumers and their brands. We combine the disciplines of communications planning and customer relationship marketing to deliver Relationship Media, a new model powered by creative media thinking and sophisticated, real-time customer data. Our services include communications strategy, digital marketing, direct response media, database management and media planning and buying. We have more than 1,300 people in 50 agencies worldwide, and we're part of GroupM, the world's largest media investment management group that serves as the parent company for all of WPP's media agencies. GroupM's scale creates access to the best media opportunities at the best prices.
GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies including Maxus, MEC, MediaCom, and Mindshare. Our primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of our clients, our stakeholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies.
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