G2, a top-five global marketing services agency, today named Gretchen Ramsey to the new role of Director, Social Media, in G2 USA’s Interactive Marketing Practice. Ramsey will oversee social media strategy for G2’s roster of digital clients. She will work in G2’s Philadelphia and New York offices.

With more than 16 years of reputation management experience, Ramsey most recently served as Founder and Chief Strategist at SIX, a communications strategy consultancy that specializes in consumer brands in the new media space. Previous agency experience includes senior-level positions at Gillespie (a McCann Erickson WorldGroup Company), LevLane and Oxford Communications. Ramsey has managed the reputations of hundreds of organizations, including DuPont, Time Inc., KFC and Prime Retail. A rising voice in social media, Ramsey has provided strategic direction to brands such as Bombardier, Robert Verdi, and MRM Worldwide, among others.

“Gretchen’s unique voice and innovative approach to social media strategy provides G2 USA with a depth of experience that will greatly benefit our clients as the digital landscape continues to evolve,” said Tom Conti, President, Interactive Marketing Practice, G2 USA.

Ramsey began her career at the legendary public relations firm to the fashion world, TED Inc. There, she worked with clients such as Allure, GQ, InStyle, Condé Nast Traveler, Architectural Digest, Donna Karan and Kosta Boda. She managed the New York launch of InStyle, inking partnerships with Bloomingdale’s, the Design Industry Foundation Fighting AIDS and benefit celebrities.

A cum laude graduate of the University of Pennsylvania, Ramsey served as Director-at-Large of the Philadelphia Chapter of the PRSA Board and is a Founding member of the Philadelphia Chapter of the PRSA Agency Leadership Council. She has been honored by the International Council of Shopping Centers Maxi Awards, New Jersey Ad Club Jersey Awards, and Next Generation of Women Leader Awards, among others. She was a company member in the Richmond Ballet (1988–1990), performing and touring the Balanchine repertoire as a professional ballerina.

Ramsey may be reached via Twitter @gretchenramsey or by visiting her blog, www.musingsofatrendspotter.blogspot.com.

About G2 USA
G2 USA is a top-five brand activation agency that helps marketers Maximize Brand CommitmentSM. A part of the G2 Worldwide global network of companies, G2 USA’s multifaceted service offering brings together direct marketing, data analytics, shopper marketing, branding & design, promotional marketing, communications planning and digital/interactive marketing, to create innovative and compelling marketing programs for our clients. G2 USA utilizes unique and proprietary tools to gain insight into the consumer’s Purchase Decision JourneySM, from consideration to brand selection. G2 USA is headquartered in New York, and has offices in Chicago, Cincinnati, Los Angeles, Philadelphia and San Francisco. Clients include Adobe, Campbell Soup Company, EA, Heineken, J.M. Smucker, Kraft, Liberty Mutual, Procter & Gamble, Pfizer and Waste Management. G2 USA is part of the WPP group (NASDAQ: WPPGY). For more information, visit www.g2.com.