SapientNitro announced today the hire of Jeff Teicher as creative director, experience design, effective immediately.

In this role, Jeff will be responsible for expanding the creative team in the San Francisco office as well as playing an active role in business and product development.

Prior to joining SapientNitro, Jeff held the position of associate experience director at Crispin Porter & Bogusky. There, he collaborated with creative, technology and planning directors to develop product strategy, concepts and design as well as represented experience design in new business pursuits. Jeff’s clients at CP&B included Burger King, Coke Zero, Brammo, Volkswagen, and Vitamin Water. His work with Burger King was recognized with four Cannes bronze cyber lions in 2010 and a Clio silver and bronze. He also won a Cannes silver cyber lion for CP&B’s “Brammo: Shocking Barack” campaign in 2010.

Jeff also served as vice president of product for Collecta, a pioneering real-time search startup funded by San Francisco’s True Ventures.

Jeff joins a 40+ person team in SapientNitro's San Francisco office, which has grown over the past year with clients like Adobe, Yahoo!, Bare Escentuals, Cisco, among many others.