Los Angeles, CA - October, 9, 2012 - Air New Zealand has appointed Draftfcb San Francisco as its North American creative agency following a multiagency pitch run by Select Resources International.
The agency’s remit will focus on driving brand awareness and online conversion in the United States and Canada.
Air New Zealand’s Brand Manager Western Markets, John Wilhelm, says the airline’s aggressive growth strategy in North America will benefit from the creativity, strong digital and social media insights, and disciplined business approach demonstrated by Draftfcb in the pitch process.
“We are confident Draftfcb San Francisco is the right partner to help us lay a strong foundation for sustainable growth and help us take the Air New Zealand brand to the next level in the US and Canada.”
Dominic Whittles, president of Draftfcb in San Francisco, says, “We are over the moon to have been chosen by Air New Zealand. They are passionate, ambitious and have an unflinching commitment to winning in the United States and Canada. We look forward to many years of mutual success and partnership.”
Consistently rated among the world’s best international airlines, Air New Zealand was named ‘Airline of the Year’ by Air Transport World in 2010 and 2012. Air New Zealand’s success is grounded by a focus on true product innovation and a commitment to delivering a world-class flight experience to every customer.
A member of the Star Alliance, Air New Zealand has operated in the United States since 1965. It celebrated three decades flying between LA and London in August and will mark five years of direct services between Vancouver and Auckland this November.
Draftfcb in New Zealand has been Air New Zealand’s New Zealand based brand agency since January 2012.
About Air New Zealand
Air New Zealand is an Australasian airline with a Pacific Rim focus, operating, on average, 500 flights a day within a network of 52 cities in 16 countries including 26 destinations within New Zealand. North American services include daily, non-stop flights to New Zealand from San Francisco, Los Angeles, Honolulu and Vancouver, and Los Angeles non-stop to the Cook Islands and London.
Consistently rated among the world’s best international airlines, Air New Zealand was named ‘Airline of the Year’ by Air Transport World in 2010 and 2012. Air New Zealand’s success is grounded by a focus on true product innovation and a commitment to delivering a world-class flight experience to every customer.
A proud member of Star Alliance, Air New Zealand customers enjoy reciprocal loyalty rewards, services and greater connectivity through the Alliance’s global network of airline partners. It’s who we are – Ko matou enei.
For more information about Air New Zealand visit www.airnewzealand.com and for information about Star Alliance visit www.staralliance.com.
About Draftfcb
With an equal focus on creativity and accountability, Draftfcb is committed to producing brilliant ideas that change consumer behaviour. As a global, fully integrated marketing communications agency operating against a single P&L, Draftfcb provides clients with highly collaborative, channel-neutral thinking that delivers engagement and, most importantly, action. With nearly 140 years of combined expertise, Draftfcb has roots in both consumer advertising and behavioral, data-driven direct marketing. The agency’s corporate leadership team includes Howard Draft, executive chairman; Laurence Boschetto, CEO and president; Jonathan Harries, vice chairman emeritus & executive advisor, global creative; and Neil Miller, chief operating officer. The Draftfcb network spans 150 offices in 90 countries and employs nearly 9,000 people. The agency is part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit www.draftfcb.com.
