Chicago, November 5, 2012 – Effective immediately and without a review, popular snack food brand Pringles has named Starcom USA as its media agency of record in the United States. This news follows Kellogg’s acquisition of Pringles earlier in 2012. According the AdViews, Pringles spent an estimated $35MM on media in 2011.
The appointment builds on the strategic partnership Starcom USA has developed with Kellogg’s as the marketer’s media agency of record.
“This win is evidence to the strength of our partnership with Kellogg’s, the vitality of our value proposition and the dedication we’ve delivered to the client through our past work and future promise. Our team is excited to apply our unique experience planning approach to the iconic brand by showing people that ‘everything pops with Pringles,’” said Starcom USA CEO Lisa Donohue.
Starcom USA (www.starcomusa.com) is a world-renowned media communications agency that simplifies human understanding to deliver meaningful brand experiences. Starcom does this by creating the Space for Ideas, in peoples' minds and in the world, via a unique approach that gives the agency an unparalleled advantage. With over 1,200 employees and an estimated $10.3 billion in billings (RECMA 2011) in the U.S., Starcom helps get the right consumers’ attention and delivers brand-building results for many of the world's leading companies, including Allstate, Anheuser-Busch InBev, Bank of America, Burger King, Kellogg, Microsoft, P&G, Samsung and more. Starcom is part of Publicis Groupe (Euronext Paris: FR0000130577) the world’s third-largest communications group, the world’s second-largest media counsel and buying group, and a global leader in digital and health care communications. With around-the-world activities spanning more than 104 countries on five continents, the Groupe employs as many as 44,000 professionals. With sister agencies MediaVest, ZenithOptimedia, Denuo, Digitas and Razorfish, Starcom is a member of Publicis Groupe's VivaKi, a global digital knowledge and resource center that leverages the combined scale of the autonomous operations of its members to develop new services, new tools and new partnerships.