LOS ANGELES, June 26, 2013—Booz Digital, Booz & Company’s full-service digital solutions team, and Leagas Delaney, an international branding and advertising agency, have announced a new alliance to help companies reimagine their brands and create breakthrough products for the digital age.
Virtually every industry is experiencing major disruption. Digital technologies are no longer merely a function of the business, but a critical part of the core. Today, companies are typically forced to use multiple vendors to get all the resources they need to align their businesses with digital market realities. Handing projects off from one partner to the next is fraught with risk, increases costs, and dilutes accountability. All too often, this disjointed approach fails to deliver brand clarity and business transformation.
“By collaborating with Leagas Delaney, we’re bringing brand and communications expertise to our fully integrated mix of solutions,” said Jeff Schumacher, managing director of Booz Digital. “Leagas Delaney understands the essence of a brand and how to translate that into a powerful asset in aligning the business with digital opportunity. This alliance strengthens our ability to provide everything our clients need in one place.”
Booz Digital’s full-service team of strategists, designers, and technology architects help companies turn ideas into transformational digital businesses. They identify disruptive market opportunities; design a compelling user experience; craft a technology solution to prototype; and ultimately partner with the client to build, scale, and launch the solution. This integrated model enables clients to change the game and reimagine their businesses by creating disruptive, digitally enabled products and services rather than simply reengineering current operations.
“Our combined model with Booz Digital will bring CEOs and CMOs the confidence that their vision for transforming their business can actually be realized because we understand the accelerated change that consumers’ digital demands create,” said Tim Delaney, chairman of Leagas Delaney.
Leagas Delaney brings to the alliance with Booz Digital a long-established brand consultancy and the communications expertise needed to shepherd a brand through a disruptive journey, from vision to solution and ultimately into consumers’ minds and emotional preferences.
The Booz Digital and Leagas Delaney alliance launched today in North America and Europe, and will be anchored in Los Angeles and London. For more information, please visit boozdigital.com.
About Booz & Company
Booz & Company (booz.com) is a leading global management consulting firm focused on serving and shaping the senior agenda of the world’s leading institutions. Drawing on the talents and insights of more than 3,000 people in 58 offices around the world, we help our clients achieve essential advantage by working with them to identify and build the differentiating capabilities they need to outperform.
About Leagas Delaney
Leagas Delaney (leagasdelaney.com) is one of the most enduring and creative brands in global marketing communications. Founded by Tim Delaney in 1980, Leagas Delaney has offices in seven key cities across the world. Leagas Delaney delivers thinking that transforms businesses and helps organizations to introduce changes that inspire clients and customers alike. Leagas Delaney’s clients span the retail, finance, and charity sectors, among others. Always at the forefront of developments in marketing and communications, Leagas Delaney offers fully integrated digital services to clients.