New York, NY, October 2013—Cable Scope, Inc. is celebrating 25 years of innovating in hyper-local activation. From its beginnings as a spot cable media buyer, Cable Scope has revolutionized traditional buying methods. Now as it celebrates this milestone anniversary, it is becoming a major force in cross-platform media buying (www.cablescope.com).
Founded in 1988, Cable Scope set out to revolutionize spot cable buying by using algorithmic activation, which demystifies marketing with advanced math and science to find the best impressions. The company soon became an expert in sub-DMA-level buying, transforming big data into meaningful solutions for the client, product, and message itself.
As Principal of Pre-Meditated Media, Gerard Broussard noted, “Cable Scope elevates the standard age/sex TV investment into a platform for more effectively reaching qualified consumer targets within precise geographic boundaries.”
Today Cable Scope is using its hyper-local expertise across media channels—from cable to broadcast to digital—growing organically into a leader of the cross-platform activation movement.
President Scott Stansfield says, “It is thrilling to be at the helm of Cable Scope and to celebrate our twenty-five years. In some ways, the business has changed tremendously, and yet at the heart of it, we are still using the most innovative strategies to find the impression that will reach the best consumer. What all the digital shops are just now figuring out, we have been doing since 1988. I look forward to seeing what the next twenty-five years bring for us.”
Partnered with data management platform Tango Media Systems, Cable Scope specializes in delivering its client’s message to a highly targeted consumer, making the best impression possible. Client Kristie Fortner, Managing Partner of Digital Distribution at Group M, says: “I have been working with Cable Scope for over eight years in my role as an advertiser and agency lead, and I have always found them to be the very best at what they do.”
Mark Milner, Account Manager at Time Warner Cable, has worked with the Cable Scope team from the beginning, carrying the relationship through positions at various MSOs. Not only does he value the company for its integrity and trustworthiness, but he recognizes its value as an innovator in the industry. “Cable Scope has been the force that brought the whole industry to a new level. Everything Scott and his team do is different, analytic, targeted, and correct.”
Find out more about Cable Scope at www.cablescope.com and Tango Media Systems at www.tangomediasuite.com.
About Cable Scope, Inc.
Cable Scope, Inc. partners with Tango Media Systems to make the most strategic, smart buys for marketing managers (www.cablescope.com). Celebrating 25 years, it draws on its experience in spot cable to make hyper-local profitable for every agency, on every platform.