New York…October 18, 2013…
Just months after watching his B2B agency celebrate 110 years creating communications programs for some of the world’s best known brands, and turning over the CEO reins to Howard Sherman last Spring, Carl Anderson announced his decision to step down at year end.
In an internal memo to his global staff, the man who led Doremus to become one of the leading business-to-business communications agencies (named a top agency by BtoB magazine in each of the last five years) said, “It makes me proud to look back on how successfully we’ve grown the agency over the years to the prominent position Doremus holds today… all attributed to talented staff and terrific clients who allowed us to create great work.”
Having led Doremus as CEO over the past 12 years, Mr. Anderson began his diverse career at what is now Deloitte, where he cut his business teeth on a multitude of Fortune 500 companies. It was there that he was introduced to advertising during a stint at agency Wells, Rich, Greene. He subsequently joined BBDO, and was later transferred to sister agency Doremus, where he was promoted to Chief Operating Officer with the formation of Omnicom.
Quoting a line from Ecclesiastes used in the song “Turn, Turn, Turn,” Mr. Anderson said, “’To everything there is a season, and a time to every purpose under heaven.’ My two plus decades have been a great season…my role has always been to anticipate changes in our industry and, when necessary, to reset our corporate compass as a means of keeping Doremus relevant and competitive. And now, it is time, as the song says, for a new purpose. Some may call it retirement. I call it rewirement.”
As part of that rewirement, Mr. Anderson recently founded the Brothers Fund, a non-profit micro lender dedicated to helping veterans start their own businesses (www.brothersfund.org
). The name is in memory of his father and uncles who all served in the armed forces during World War II, and returned home safely to start families and fulfill the American Dream.
In response to Mr. Anderson’s announcement, Dale Adams, Chief Executive Officer of Omnicom’s Diversified Agency Services said, “Carl has done an excellent job serving Doremus and Omnicom over the years. He has transformed the agency into what is unarguably one of the best B2B shops in the world. His gift of bringing out the best in people is a strength that is difficult to find in today’s challenging business environment. Both professionally and personally, Carl will be greatly missed. “
In a memo to staff, Mr. Anderson said, “It’s been a great run, and I’m fortunate to leave the agency in the capable hands of Howard (Sherman) and a talented management team that will take Doremus to new heights in the years ahead.” He went on to say, “Come 2014, I plan to take on the role of Doremus’ Number One cheerleader.”
) is a specialist in a world of generalists. With offices in every major business center: New York, San Francisco, London, Frankfurt, Hong Kong, and Beijing, Doremus specializes in the Business of the Brand®, helping companies align their communications with their business objectives. We do this by leveraging a unique understanding of the complexity of our clients’ industries and audiences, then translate that understanding into compelling business-building solutions. BtoB magazine, the leading publication in business communications, has consistently named us one of their “Top Agencies” every year for the past decade. Doremus is a part of Diversified Agency Services, a division of Omnicom Group Inc.
About Diversified Agency Services and Omnicom
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE:OMC) (www.omnicomgroup.com
), manages Omnicom’s holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.
About Omnicom Group Inc.
Omnicom Group Inc. (www.omnicomgroup.com
) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services toover 5,000 clients in more than 100 countries.