ATLANTA, GA (September 24, 2013) – Today, the Costa Rica Tourism Board announces goCostaRica, a new travel iPad® app created by advertising agency 22squared and developed by MaxMedia. The app allows travelers to explore Costa Rica through a selection of videos, photos and interactive maps. Users can also build their own Precation video – a customizable pre-vacation film composed of footage captured by director Patrick Pierson – share it with friends via Facebook and discover the culture, nature, adventure and relaxation that await them in Costa Rica.
“Tablet usage for travel research is up, and because there are so many rich experiences in Costa Rica – from the rainforest and Arenal Volcano to the butterfly garden and Manuel Antonio National Park – we’re lowering the barrier of entry for people who are curious about the country by giving them a preview of what’s possible,” said John Stapleton, EVP, Chief Creative Director, 22squared. “goCostaRica incorporates the authenticity of the country, and we hope it will encourage viewers to dream about and discover the vast beauty and diversity of Costa Rica."
Culled from 70 hours of footage and thousands of images, the content in the goCostaRica app is a result of a 10-person crew working 28 straight days to cover 33 locations. Users can arrange the content in any manner they please, creating Precations that let them experience Costa Rica before they visit. Choosing from 41 different videos and 8 automatically assigned music tracks, users have the ability to create hundreds of different Precations. The goCostaRica app is an evolution of the Costa Rica brand’s happiness platform, positioning that was established through Costa Rica’s Effie Award-winning Million Dollar Gift of Happiness campaign.
“goCostaRica gives users the opportunity to connect with all the beauty, culture and sustainability of our country from anywhere in the world,” added Ireth Rodriguez, Deputy Manager & Marketing Director, Costa Rica Tourism Board. “With this app, we’re amplifying the buzz from the Gift of Happiness campaign, and leveraging it to invite new visitors to share in the excitement of the Pura Vida spirit and increase travel to Costa Rica.”
goCostaRica is available for free download in the iTunes® store.
22squared creates exponential ideas for exponential results because who doesn’t want to add “squared” to reach, advocacy or sales? We are the #3 Most Effective Independent Agency in the country and we create big brand ideas for Baskin-Robbins, Buffalo Wild Wings, The Costa Rica Tourism Board, Florida’s Natural Growers, Publix Super Markets, Inc., Southeast Toyota Distributors and other iconic brands to spark conversation in the public at large and turn customers into advocates. How else could a 91-year-old shop reinvent itself and be awarded iMedia’s Best Agency for Social Media? Visit 22squared.com to learn more.
About the Costa Rica Tourism Board
The Costa Rica Tourism Board, created in 1955, is responsible for promoting Costa Rica as a tourism destination nationally and internationally; establishing tourism norms, regulations and incentives; and certifying Costa Rica’s hotels, travel agencies, rental cars and other tourism service providers under its world-renowned Certification of Sustainable Tourism program. For travel information about Costa Rica, contact the Costa Rica Tourism Board directly at 1-866-267-8274, visit www.visitcostarica.com or follow us on Facebook, Twitter or YouTube. For press inquiries, please contact 1-888-600-6806.