BUFFALO, NY – December 5, 2012 – Crowley Webb, a full-service marketing communications agency in Buffalo, NY, is pleased to be named media agency for IMTS – The International Manufacturing Technology Show.
Crowley Webb will handle media planning, negotiation, and placement for future IMTS advertising, as well as other special show marketing projects for IMTS and its owner AMT – The Association For Manufacturing Technology. IMTS 2014 will be held September 8-13 at Chicago’s McCormick Place. IMTS is recognized as one of the world’s preeminent stages for introducing and selling manufacturing equipment and technology, and attracts more than 100,000 visitors from every level of industry and more than 119 countries.
“From the minute we met the Crowley Webb team, it was clear that they had one central desire, and that is to use their skill sets as an agency and forge a relationship built on respect with our existing marketing team. Together, we will build the IMTS brand and continue to make the show a resounding success for both exhibitors and visitors,” says John Krisko, IMTS director of exhibitions.
Crowley Webb CEO Jim Hettich says, “We are excited and enthused to be part of IMTS and focus our energy on promoting what is one of the world’s most important events in connecting global technology producers and consumers. We are eager to begin the IMTS 2014 planning process.”
The IMTS “team marketing” approach is a drastic departure from the standard. “We have successfully created a virtual team of very creative and talented professionals to support us in planning and implementing a focused approach to marketing our event,” says Krisko. “Using this model, we are able to combine internal staff expertise with this talented group of dynamic partners to give us a truly unique program.”
Founded in 1986, Crowley Webb continues its growth as one of America’s hardest working advertising agencies. For more information, call (716) 856-2932 or visit www.crowleywebb.com or www.facebook.com/CrowleyWebb.