NEW YORK— Mindshare announced today the appointment of company veteran David Pullan to New York Office Lead and Unilever Client Lead, North America, having most recently served as Global Unilever Client Lead from the agency’s global headquarters in London.
As Unilever Client Lead for North America, David will be tasked with guiding the Mindshare team in delivering strategic and innovative media plans across Unilever’s expansive brand portfolio. He will also be responsible for overseeing the Unilever business in Europe. Leveraging his extensive cross-media and multi-platform experience, he will serve as Mindshare’s top thought leader in driving new marketing thinking for campaigns customized to the challenges and objectives for each brand. David will report to Colin Kinsella, ceo, Mindshare North America.
“David is extremely skilled at creating cohesion and efficiency across multiple groups, earning him the respect from the Unilever client team and Mindshare colleagues alike,” said Colin Kinsella, ceo, Mindshare North America.
Pullan will also be assuming the newly-created role of New York Office Lead, responsible for the general performance of the company’s North American headquarters. In collaboration with the office’s senior leadership and account leads, he will work to ensure executional excellence across all Mindshare’s client campaigns. In addition, he will play an integral role in new business efforts.
“Running the global Unilever business at Mindshare for nearly three years has provided me with a tremendous amount of experience on how to build a unified team – in culture, approach, operating process and delivery – which I will leverage in both of my new roles at the agency,” said David Pullan, Unilever client lead, North America and New York office lead, Mindshare. “I will also place significant emphasis on driving our ‘adaptive marketing’ culture throughout the entire New York office – using real-time data to quickly create and execute high-impact marketing initiatives.”
Pullan was most recently Global Unilever Client Lead where he managed a team of 900 across 36 markets, servicing the Unilever business from Australia to Zimbabwe. He led the global review in 2012, including global contract negotiations, during which Mindshare retained all business in all markets.
"David has been a part of our extended family, providing valuable strategic guidance to us for quite some time,” said Gail Tifford, senior director, media, Unilever North America. “His knowledge of our business as well as his relationships inside the global Mindshare network and throughout WPP will continue to bring new value to our long and successful partnership with Mindshare."
David’s photo is available upon request.
Mindshare is a global media agency network with billings in excess of US$29.2 billion (source: RECMA). The network consists of 113 offices in 82 countries throughout North America, Latin America, Europe, Middle East, and Asia Pacific, each dedicated to forging competitive marketing advantage for businesses and their brands. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group.
GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies including Maxus, MEC, MediaCom, and Mindshare. Our primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of our clients, our stakeholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies.