New York…July 11, 2013…There were a lot of “firsts” in 1903 when Clarence Barron created an advertising agency to satisfy sponsors of his Barron’s and Wall Street Journal empire. He named the agency “Doremus” after Harry Doremus, his one and only account executive, because he thought the name Doremus sounded brilliant and business-like. Harry’s name proved a fortuitous choice. Doremus prospered, as did other innovations born that year including the Wright Brothers’ first flight and a new baseball team called the Yankees.
One of the very few agencies to break the century mark, Doremus has repeatedly found ways to remain relevant by recalibrating its offering to better service its clients, and has evolved from a financial specialist into one of the world’s leading Business Communications agencies. Today its client list includes a number of Fortune 100 companies.
“As we celebrate 110 years of success, we owe a great deal of thanks to the clients we’ve been privileged to serve, in addition to our very talented staff, whose commitment and dedication have helped us be successful through the years,” said Carl Anderson, chairman of Doremus.
“Looking ahead,” Anderson continued, “we see many opportunities to extend our offering. The economic downturn was, in many ways, a blessing for us. With every dollar having to work harder and smarter, clients focused on working with partners - such as Doremus - that have a great expertise and a deep understanding of their industry and the audiences they wished to reach. At 110 years young, we look ahead with a great deal of enthusiasm.”
Doremus (http://www.doremus.com) is a specialist in a world of generalists. With offices in every major business center: New York, San Francisco, London, Frankfurt, Hong Kong, and Beijing, Doremus specializes in business communications, helping companies align their communications with their business objectives. Doremus does this by leveraging a unique understanding of the complexity of their clients’ industries and audiences, and translating that into compelling business-building solutions. BtoB magazine, the leading publication in business communications, has consistently named Doremus as one of its “Top Agencies” every year for the past decade. Doremus is a part of Diversified Agency Services, a division of Omnicom Group Inc. (NYSE:OMC) (www.omnicomgroup.com).
About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE:OMC) (www.omnicomgroup.com), manages Omnicom’s holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.